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What are the 6 types of YouTube ads?

3 min read

Types of YouTube Ads

YouTube offers various types of ads that cater to different marketing goals and audience engagement strategies. Here are the six primary types of YouTube ads:

1. TrueView In-Stream Ads

  • Description: Skippable ads that appear before, during, or after YouTube videos.
  • Features: Viewers can skip the ad after 5 seconds, and advertisers are only charged when viewers watch for at least 30 seconds or engage with the ad.
  • Benefits: Effective for brand awareness and reaching a wide audience, with flexibility in ad length (typically up to 3 minutes).

2. Non-Skippable In-Stream Ads

  • Description: Ads that play before, during, or after YouTube videos and cannot be skipped by viewers.
  • Features: Typically up to 15 seconds in length, ensuring full ad exposure but may lead to higher viewer drop-off rates.
  • Benefits: Ideal for delivering short, impactful messages to captivate audiences with high completion rates.

3. TrueView Discovery Ads (formerly known as In-Display Ads)

  • Description: Thumbnail ads that appear alongside YouTube videos, in search results, or on the YouTube homepage as suggested videos.
  • Features: Viewers can click on the thumbnail to watch the ad, driving traffic directly to the advertiser’s video.
  • Benefits: Effective for driving traffic to your YouTube channel or video content, with no charge for impressions, only when viewers click to watch.

4. Bumper Ads

  • Description: Short, non-skippable ads that play before, during, or after YouTube videos and are up to 6 seconds long.
  • Features: Designed for quick, memorable messages that maximize brand impact in a brief timeframe.
  • Benefits: Ideal for increasing brand awareness and reach with concise storytelling and high completion rates.

5. Overlay Ads

  • Description: Semi-transparent ads that appear on the lower portion of a video while it’s playing.
  • Features: Typically display text or images, and viewers can click on the overlay to visit the advertiser’s website.
  • Benefits: Offers direct engagement opportunities without interrupting the viewing experience, enhancing ad visibility and click-through rates.

6. Display Ads

  • Description: Ads that appear beside YouTube videos, in YouTube search results, or on the YouTube homepage.
  • Features: Display formats include banners or sidebar ads that may include text, images, or video.
  • Benefits: Increases brand visibility and drives traffic to external websites or landing pages, leveraging YouTube’s vast user base for targeted reach.

Conclusion

Each type of YouTube ad offers unique advantages depending on your advertising goals, target audience, and budget. By strategically choosing the right YouTube ad format, brands can effectively engage viewers, drive traffic, and achieve their marketing objectives on the platform.

Why Choose MyHoardings for YouTube Advertising?

MyHoardings specializes in creating impactful YouTube advertising campaigns tailored to your brand’s needs. Contact us to explore how YouTube ads can enhance your brand’s visibility and engagement.


This breakdown provides an overview of the six primary types of YouTube ads, highlighting their features, benefits, and strategic applications in digital advertising campaigns.

Types of YouTube Ads

  • 01

    TrueView In-Stream Ads

    • Description: Skippable ads that appear before, during, or after YouTube videos
  • 02

    Non-Skippable In-Stream Ads

    • Description: Ads that play before, during, or after YouTube videos and cannot be skipped by viewers.
  • 03

    TrueView Discovery Ads (In-Display Ads)

    • Description: Thumbnail ads that appear alongside YouTube videos, in search results, or on the YouTube homepage as suggested videos.
  • 04

    Bumper Ads

    • Description: Short, non-skippable ads that play before, during, or after YouTube videos and are up to 6 seconds long.
  • 05

    Overlay Ads

    • Description: Semi-transparent ads that appear on the lower portion of a video while it's playing.
  • 06

    Display Ads

    • Description: Ads that appear beside YouTube videos, in YouTube search results, or on the YouTube homepage.

Advertising on Streaming Platforms

Streaming PlatformAdvertising OpportunitiesTarget Audience
NetflixOriginal series promotions, integrated product placements Broad demographic, binge-watchers
HuluAd-supported streaming, targeted ad placements Diverse viewership, TV show enthusiasts
Amazon Prime Video Prime exclusive ads, integrated with Amazon services Prime members, shoppers
Disney+ Family-friendly content, sponsorship opportunities Families, Disney enthusiasts
Spotify Audio ads, podcast sponsorshipsMusic enthusiasts, podcast listeners