Top 5 Memorable Telecom Ad Campaigns in India — And What Brands Can Learn

India’s telecom sector is home to some of the most iconic and memorable advertising campaigns ever created. From heart-touching narratives to disruptive market entries, telecom brands have used advertising not just to sell plans—but to build emotional connections, win loyalty, and create cultural moments.
In this article, we explore five of the most impactful telecom ad campaigns and how brands can replicate their success with MyHoardings’ powerful outdoor advertising network.

? 1. Hutch’s “You & I” (The Pug Campaign)

Brand: Hutch (now Vi)
Why it worked:

• Emotional storytelling with a cute pug as a symbol of network reliability

• Simple message: “Wherever you go, our network follows.”

• Memorable visuals, minimal words

Outdoor Impact:
This campaign’s visuals were adapted for hoardings, bus shelters, and even taxi branding—making the pug instantly recognizable.

? 2. Airtel’s “Har Ek Friend Zaroori Hota Hai”

Brand: Airtel
Why it worked:

• Captured the youth sentiment around friendships and connectivity

• Catchy jingle that became a nationwide earworm

• Focused on mobile internet usage, ahead of its time

MyHoardings’ Take:
This would be ideal for mall branding and college campus transit media, helping the brand target the urban youth effectively.

? 3. Jio’s 4G Launch Blitzkrieg

Brand: Reliance Jio
Why it worked:

• Flooded every available medium with bold visuals and aggressive pricing

• Positioned data as a right, not a luxury

• Used celebrities, influencer videos, and hyperlocal OOH

Campaign Reach:
From metro pillars in Mumbai to LED screens in Guwahati, Jio made sure it was seen and heard—a model of mass visibility done right.

? 4. Idea’s “What an Idea Sirji!” Series

Brand: Idea Cellular
Why it worked:

• Linked mobile services to solving real-world social problems

• Addressed themes like education, voting, and corruption

• Combined TV with rural hoardings, bus panels, and mobile vans

Outdoor Strategy:
Ideal for rural campaigns through MyHoardings’ inventory in 600+ towns and villages.

? 5. Vi’s “Together for Tomorrow” Rebranding

Brand: Vi (Vodafone Idea)
Why it worked:

• Post-merger brand refresh that emphasized unity and future-readiness

• High-end visuals with clear urban appeal

• Strategically placed in airports, metros, and shopping malls

Perfect with MyHoardings:
We specialize in mall and airport branding—Vi’s approach aligns perfectly with our premium media solutions.

? Lessons for Telecom Advertisers

• Emotion sells: Consumers remember feelings, not features

• OOH reinforces recall: Especially in cluttered media environments

• Localization is key: Rural hoardings + city digital screens = full spectrum reach

• Outdoor + Digital = Amplified ROI

? Advertise Your Next Telecom Campaign with MyHoardings

At MyHoardings, we help telecom ad build iconic, unforgettable campaigns memory with the power of outdoor visibility. From metros and malls to highways and hamlets, we cover it all.
Let us help you create the next iconic campaign.

? www.myhoardings.com
? business@myhoardings.com
? 9953847639