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What’s the difference between influencer advertising and influencer marketing?

2 min read
Influencer advertising and influencer marketing

Influencer marketing and influencer advertising are often used interchangeably as terms when discussing influencer outreach, but we shouldn’t lump them together as they are inherently different tactics.

Just as media relations does not describe the whole of the public relations discipline, and paid-for media is not the same as earned media, there are also differences between influencer marketing and influencer advertising.

Influencer advertising is short-lived, transactional, and involves no relationship building.

Influencer marketing meanwhile, requires a long-term commitment from both the brand and the influencer. It is relationship-focused, working towards a longer-term ROI. In PR terms, it falls into the earned media category, because it doesn’t facilitate a financial transaction between a brand and an influencer.

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Influencer advertising and influencer marketing

Influencer advertising and influencer marketing are both powerful tools in modern digital strategies but serve different purposes and employ distinct approaches. Influencer advertising focuses on immediate, short-term goals through paid endorsements and direct promotion, often with brand-controlled messaging. In contrast, influencer marketing emphasizes long-term relationships, authentic content creation, and sustained brand engagement, allowing influencers more creative freedom to resonate with their audience. Understanding the differences between these two approaches is crucial for brands to effectively leverage influencers and achieve their marketing objectives, whether it’s for quick sales boosts or building lasting brand loyalty and trust.

Steps of Instagram advertising

  • 01

    Set Up Your Instagram Business Account

  • 02

    Connect Your Instagram Account to Facebook

  • 03

    Define Your Advertising Objective

  • 04

    Target Your Audience

  • 05

    Choose Ad Format (photo,video,story,reel)

  • 06

    Create Compelling Ad Content

  • 07

    Set Your Budget and Schedule

  • 08

    Monitor and Optimize Your Campaign

  • 09

    Engage with Your Audience

  • 10

    Evaluate Results and Refine Strategy

Influencer Marketing

Category Influencer NameDescriptionFollowers/Audience Size
Tech Ruhez Amrelia (Techno Ruhez) Tech reviews and gadgets 4.5 million subscribers on YouTube
Technical Guruji Tech tutorials and reviews 23 million subscribers on YouTube
Beauty Mrunal Panchal (Mrunu) Makeup tutorials and beauty tips 1.2 million followers on Instagram
Kritika Khurana Fashion and lifestyle 1.4 million followers on Instagram
Automobile Prabhjot Jatt Automotive reviews and tips 1.1 million subscribers on YouTube
Pranav Panpalia (Pranavpun) Automobile enthusiast 600k followers on Instagram
Entertainment Ashish Chanchlani Comedy sketches and entertainment 27 million subscribers on YouTube
Gaurav Taneja (Flying Beast) Vlogs and fitness 4.7 million subscribers on YouTube
Finance Ankur Warikoo Entrepreneurship and motivation 1 million followers on LinkedIn
Pranjal Kamra Personal finance and investing 2 million subscribers on YouTube