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What’s the difference between influencer advertising and influencer marketing?

1 min read

Influencer marketing and influencer advertising are often used interchangeably as terms when discussing influencer outreach, but we shouldn’t lump them together as they are inherently different tactics.

Just as media relations does not describe the whole of the public relations discipline, and paid-for media is not the same as earned media, there are also differences between influencer marketing and influencer advertising.

Influencer advertising is short-lived, transactional, and involves no relationship building.

Influencer marketing meanwhile, requires a long-term commitment from both the brand and the influencer. It is relationship-focused, working towards a longer-term ROI. In PR terms, it falls into the earned media category, because it doesn’t facilitate a financial transaction between a brand and an influencer.

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