How has the Internet influenced advertising?
2 min read
The Internet has influenced advertising a lot as nowadays every business has an online reputation. There is a fight between competitors over the network to place himself above the other. online marketing has its importance.
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It has dramatically reduced the fraction of ad budgets that go toward content. In magazine ads, the typical split was 85% to the publisher, 15% to the ad agency. Today, the publisher receives only 25-45% while Adtech (AOL company) intermediaries receive 55-75%. It’s an interesting counterintuitive example of new technology actually raising Transaction costs in a market.
Influencer Marketing
| Category | Influencer Name | Description | Followers/Audience Size |
|---|---|---|---|
| Tech | Ruhez Amrelia (Techno Ruhez) | Tech reviews and gadgets | 4.5 million subscribers on YouTube |
| Technical Guruji | Tech tutorials and reviews | 23 million subscribers on YouTube |
|
| Beauty | Mrunal Panchal (Mrunu) | Makeup tutorials and beauty tips | 1.2 million followers on Instagram |
| Kritika Khurana | Fashion and lifestyle | 1.4 million followers on Instagram |
|
| Automobile | Prabhjot Jatt | Automotive reviews and tips | 1.1 million subscribers on YouTube |
| Pranav Panpalia (Pranavpun) | Automobile enthusiast | 600k followers on Instagram |
|
| Entertainment | Ashish Chanchlani | Comedy sketches and entertainment | 27 million subscribers on YouTube |
| Gaurav Taneja (Flying Beast) | Vlogs and fitness | 4.7 million subscribers on YouTube |
|
| Finance | Ankur Warikoo | Entrepreneurship and motivation | 1 million followers on LinkedIn |
| Pranjal Kamra | Personal finance and investing | 2 million subscribers on YouTube |
Steps of Instagram advertising
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