Outdoor advertising has been an unstoppable phenomenon since ages. The new dimensions like digital screens, cab branding, bus branding etc, have extended the boundaries and has made it an important tool for increased reach and visibility. It would be wise to say that all kinds of brand and products are being promoted through outdoor advertising mediums these days. However, if we narrow down on which sectors that spend the most for outdoor advertising in India then the ranking is as follows:
Government and non-profit campaigns
Banking and Financial institutions
Media and Entertainment sector
Apart from traditional outdoor advertising mediums such as hoarding, billboards, banners etc, advertisers are keen on using digital outdoor mediums like LED screens , swipe screens etc to present their communication message in a an interactive manner.