DOOH Screen Advertising refers to digital advertising displayed on electronic screens located in public spaces and high-traffic areas. This form of advertising merges the traditional impact of outdoor advertising with the dynamic capabilities of digital media. Here’s a detailed overview:
Generally, the DOOH screens are lent in three price metrics:
- The Cost Per Thousand Impressions model or CPM: Advertisers charge a rate for every 1000 brand impressions that the DOOH screen will register. Usually, unlike digital ads on devices, a single digital ad played on a digital screen gains more than one view per play. So, multiple brand impressions per ad play ensure that the 1000 ad impressions are reached by less than 1000 ad plays.
- Buying a proportion of the total ad inventory of a DOOH screen: Ad buyers also wish to buy a specific proportion of the daily ad coverage of a DOOH screen or multiple DOOH screens of a network or an area.
Playing brand ads on a loop: Brand content and ads play repeatedly after a said amount of time on a DOOH screen advertising. Thus, the same content is played in a recurring fashion for ‘n’ number of times a day in a loop. So, to register more brand impressions, ad buyers or ad agencies buy several ad slots in a single loop.
Types of DOOH Ad screens available for promotion in India.
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RoadSide Billboard
1DOOH Screens on Roadside
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Digital Billboards Inside Restaurants
Digital Billboards inside Restaurants
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Lift Lobby DOOH Displays
1Lift Lobby DOOH Displays
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