What makes outdoor advertising so effective?

What makes outdoor advertising so effective?

Out of home Advertising (OOH) outdoor advertising is one of the oldest forms of advertising and it is still considered to be the most effective branding initiative by the marketing giants. Even to this day, outdoor advertising is the undisputed king of the advertising world in India due to its relevance and its tendency to gain more interested buyers each day. Of the myriad reasons OOH is effective, a few of them are listed below:

• A 24*7 advertising option with the option of both print and digital media alternatives.

• Outdoor advertising gives you the advantage of branding without the burden of reaching a stipulated target of people through its unregulated and interactive approach.

• The impact of outdoor advertising is unputdownable. Research shows that 86% people are enamored by all types of out of home advertising (OOH) and thus, brands mainly bank on this kind of advertising to announce their arrival in the market. The standalone visibility of the brand, the larger than life approach, strong marketing and promotional activities make outdoor advertising a highly impactful and effective source of information of your brand among people, cutting through the muddle of the other brands.

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• The cost effectiveness of outdoor advertising is unparalleled. OOH advertising promises one of the largest ROIs in the advertising sector, second only to television. Evidently, the greater is the efforts and the investment put on outdoor advertising, the greater is the efficiency exhibited by OOH.

• The time spent by people stuck in traffic is increasing with each passing day and hence the chances of spending more time around the advertisements are also increasing resulting in greater brand exposure.

• OOH advertising is known to boost the brand value and the image and hence more and more advertising companies are relying on outdoor advertising as it is a sure shot procedure to improve the ROI of the brand.

• Since the onlookers are mainly concentrated on reaching their destination while on the road and are in their highest receptivity due to lesser distractions, the brand image and the message makes its way in to the subconscious mind of the onlookers. This results in greater resonance of the brand in the minds of people and higher recall value of the brand, generating more sales.

• There is no other advertising medium which is as engaging as an out of home advertising campaign. With the right image and the right message of the brand, you can ensure greater customer interaction and loyalty for the brand.

• Outdoor advertising ensures a sustained and a prolonged awareness with the capacity of boosting the reach of the brand as OOH adds the factor of greater receptivity and popularity through outdoor advertising, thus making the other advertising options like radio, television and the online platforms a success too.

• Lastly, location based outdoor ads is sure to usher in more people in close proximity of the brand. It has been noticed that more than 50% of the buyers indulge in compulsive buying with less than 13% coming to the retails outlets with a set list of products and brands to purchase. Thus, outdoor advertising gives you a great scope of swaying people towards your brand as the ratio of viewers of the advertisement of your brand and that of people ultimately ending up buying the product stands at 11:9.

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