The Polaroid “The Camera for an Analog Life” campaign is a powerful global out-of-home (OOH) statement that challenges modern screen obsession and celebrates real, tactile experiences. In a world dominated
The major disadvantage of outdoor advertising is that one cannot target a particular set of audience through outdoor ads. Moreover, as they are only visual and static, there effectiveness is
An outdoor advertiser is responsible for choosing appropriate placement of the ad to get the maximum attention of the target audience. When the client approaches an outdoor advertiser it discusses