Outdoor media buying is fundamentally different from digital media buying. It involves physical inventory, regulatory approvals, limited availability, and local execution complexities. Therefore, a structured approach is essential. Understanding the
The most common form of outdoor advertising is the ‘Billboard advertising‘. Billboard ads can be seen anywhere around the city, on highways and at high footfall areas such as market,
What is bus shelter advertising? Ads placed on the furniture, shade structure and other properties of a bus shelter is called as bus shelter advertising. Bus shelters ads is a