Emotion, Tradition, and Luxury — Jewellery Ads That Shine in India

Jewellery in India is more than adornment—it’s emotion, heritage, and investment. Whether it’s a bride’s trousseau, a Diwali gift, or a retirement purchase, jewellery decisions are deeply personal and culturally symbolic. Advertising for this segment must evoke trust, elegance, and emotion—and outdoor media plays a crucial role in doing just that. MyHoardings enables jewellery brands to translate their sparkle into street-level luxury and tradition.

✨ Why Outdoor Advertising Works for Jewellery Brands

In a product category built on visual appeal and emotional storytelling, OOH offers unmatched advantages:

• High visual impact in premium locations

• Frequent repetition for long purchase cycles

• Cultural messaging tailored to regions and festivals

• Trust-building presence in high-income and traditional markets

👑 Standout Jewellery Campaigns in India

🪔 1. Tanishq – Stories of Tradition

• Emotional storytelling across Indian festivals and weddings

• Focus on family, pride, and womanhood

• Ads displayed across malls, airports, and high-end streets

MyHoardings Fit:
Mall corridor lightboxes, airport departure branding, and metro pillar wraps in urban centers.

🧵 2. Kalyan Jewellers – Trust Through Celebrities

• Uses Bollywood icons like Amitabh Bachchan and Katrina Kaif

• Messaging around honesty, legacy, and pan-India presence

• Extensive use of hoardings in Tier 1 and Tier 2 cities

OOH Match:
City entry points, transit stations, and LED billboards with regional celebrity creatives.

💎 3. Malabar Gold – Festival Campaigns with Regional Focus

• Uses regional festivals like Onam, Pongal, and Durga Puja

• Creatives localized by state and language

• OOH used extensively in Kerala, Tamil Nadu, and Eastern India

MyHoardings Solution:
Localized hoardings and wall wraps with vernacular creatives across 650+ cities.

🎨 Creative Strategies for Jewellery Outdoor Ads

• Use close-up shots of intricate craftsmanship

• Feature festive backdrops, cultural attire, emotional expressions

• Highlight taglines about legacy, love, or blessings

• Premium finishing (e.g., backlit hoardings) enhances visual appeal

🎯 Why MyHoardings is Trusted by Jewellery Brands

✅ Access to premium locations: malls, airports, high streets
✅ Custom language and region-based creatives
✅ Real-time campaign support for festive launches
✅ Multiple formats: digital screens, pole kiosks, mall atriums, and backlit hoardings

🔚 Your Jewellery Brand Deserves the Spotlight — MyHoardings Delivers It

Let your ads shine like your collections. Whether you’re building trust in tradition or luxury appeal, MyHoardings helps your jewellery brand create meaningful, visual connections with buyers—at the right time, in the right place.

📧 business@myhoardings.com | 📞 9953847639 | 🌐 www.myhoardings.com