From Walls to Wellness: Mahakosh Soyabean Oil Reaches Deep into MP and Chhattisgarh with Bold Regional Wall Wrap Campaign

In the world of advertising, some of the most powerful stories aren’t told on screens — they’re painted across everyday streets, walls, and alleys where real life happens. That’s precisely the route Mahakosh Refined Soyabean Oil has taken with its latest wall wrap campaign — a bold, grassroots movement that is now turning heads (and hearts) across Madhya Pradesh and Chhattisgarh.

Executed by Star India Advertising, the campaign stretches far beyond city limits, reaching into villages, townships, and roadside markets — making Mahakosh not just a kitchen essential, but a symbol of everyday trust, health, and purity for the Indian heartland.

A Local Language of Branding: Visuals that Speak Without Words

Unlike metro-centric media that relies on tech-driven formats and high-rise installations, this campaign speaks in a vernacular visual language. Walls in Indore, Bhopal, Bilaspur, Raipur, and hundreds of rural settlements are now adorned with vibrant paintings of the Mahakosh product pack, slogans emphasizing “शुद्धता और विश्वास” (Purity and Trust), and icons of home-cooked warmth.

Each wall becomes a living advertisement, blending brand identity with local identity. Children walk past it to school, farmers spot it from their tractors, and homemakers take note while on their morning errands. These aren’t fleeting views — they’re daily reinforcements.

Health at Every Turn: Aligning Brand with Wellness

At the core of the campaign is a clear promise — health through purity. In regions where health-consciousness is rising but accessibility remains limited, Mahakosh places itself as the refined soyabean oil brand that meets the standard without inflating the price.

The visual communication subtly integrates themes of wellness — showcasing golden cooking oil, family meals, and smiling faces. The message is simple but powerful: “Your family’s health starts with what goes in the pan.”

A Format Built for Recall and Reach

Wall wraps — especially in rural and semi-urban India — remain one of the most effective high-visibility media formats. They don’t rely on electricity, digital access, or daily commutes. They’re always on, always present.

With this campaign, Mahakosh and Star India Advertising have employed a strategy that maximizes dwell time, cost-efficiency, and hyperlocal recall. Each painted wall serves as a durable impression that lasts through seasons — far more effective in certain regions than billboards or LED screens.

This approach allows the brand to literally be present in every corner, from tea shops and kiranas to main roads and panchayat offices.

Mahakosh Soyabean Oil Expands Rural Reach with Bold Wall Wrap Campaign

Star India Advertising: Painting a Campaign with Precision

The executional backbone of the campaign is Star India Advertising, a firm known for its deep reach and regional insight in central India. Their on-ground teams collaborated with local painters, village committees, and media owners to ensure the campaign rolled out with cultural sensitivity and location precision.

In areas where digital reach is patchy and TV ads may be skipped, this wall wrap initiative ensures Mahakosh stays visible, memorable, and approachable.

Purity in Messaging, Power in Simplicity

What makes this campaign especially resonant is its simplicity. There are no complicated value propositions or jargon. Just a crystal-clear promise: Mahakosh means quality.

The consistent use of red and yellow — traditional Indian colors of vitality and celebration — combined with bold typography, makes the wall visuals both noticeable and emotionally engaging. Whether it’s a rural homemaker in Satna or a grocery store owner in Dhamtari, the brand communicates on their terms, in their rhythm.

Expanding the Brand’s Footprint — Literally

This campaign isn’t just an ad. It’s a marker of presence. As Mahakosh increases its distribution and availability in MP and Chhattisgarh, this wall wrap initiative ensures that the supply chain is backed by visible, trustworthy awareness. It primes the customer before they even reach the store shelf.

The result? A blend of familiarity and preference that competitors will find hard to match.

About MyHoardings

MyHoardings helps brands amplify their presence from metro cities to rural markets with tailored outdoor media solutions. Whether it’s wall wraps, transit media, regional OOH, or digital screens, we craft campaigns that deliver high-impact reach with cultural resonance. Our pan-India network and deep local knowledge ensure your brand isn’t just seen — it’s remembered.

📧 business@myhoardings.com
📞 9953847639
🌐 www.myhoardings.com