From Walls to Wellness: Mahakosh Soyabean Oil Reaches Deep into MP and Chhattisgarh with Bold Regional Wall Wrap Campaign

In advertising, not every powerful story appears on a screen. Some of the most memorable ones are painted on everyday streets, walls, and alleys. Mahakosh Refined Soyabean Oil has embraced this idea through its new wall wrap campaign. The result is a bold and grassroots-led movement now gaining attention across Madhya Pradesh and Chhattisgarh.

Executed by Star India Advertising, the campaign goes far beyond big cities. It reaches deep into villages, small towns, and busy roadside markets. This wide coverage turns Mahakosh into more than a kitchen product. It becomes a symbol of trust, health, and purity for families across the Indian heartland.

A Local Language of Branding

This campaign does not rely on metro-style digital formats or tall billboards. Instead, it uses a simple and local visual language. Walls in Indore, Bhopal, Bilaspur, Raipur, and many rural pockets now display bright paintings of the Mahakosh pack. Messages like “शुद्धता और विश्वास” (Purity and Trust) highlight the brand’s core promise.

Each wall blends with the daily life of the community. Children pass it on their way to school. Farmers see it while driving their tractors. Homemakers notice it during their morning errands. These are not quick glances. They are daily reminders that strengthen brand recall.

Health at Every Turn

Health sits at the center of this campaign. Many regions in MP and Chhattisgarh are becoming more health-aware, yet still price-sensitive. Mahakosh positions itself as a refined soyabean oil that offers purity without being expensive.

The visuals show themes of wellness — golden oil, home-cooked meals, and happy families. The message stays clear: “Your family’s health begins with what you cook in.”

A Format Built for Recall and Reach

Wall wraps remain a strong advertising format in rural and semi-urban India. They don’t depend on electricity or digital access. They stay visible all day and throughout the year.

Mahakosh and Star India Advertising use this format to ensure long-lasting impact. Each painted wall offers high dwell time, strong recall, and excellent cost efficiency. In many locations, these wall wraps outperform billboards and LED screens in reach and relevance.

This strategy places Mahakosh everywhere — near tea stalls, on kirana shop walls, along main roads, and beside panchayat buildings. It is a form of branding that lives within the community, not outside it.

Mahakosh Soyabean Oil Expands Rural Reach with Bold Wall Wrap Campaign

Star India Advertising: Painting a Campaign with Precision

The executional backbone of the campaign is Star India Advertising, a firm known for its deep reach and regional insight in central India. Their on-ground teams collaborated with local painters, village committees, and media owners to ensure the campaign rolled out with cultural sensitivity and location precision.

In areas where digital reach is patchy and TV ads may be skipped, this wall wrap initiative ensures Mahakosh stays visible, memorable, and approachable.

Purity in Messaging, Power in Simplicity

What makes this campaign especially resonant is its simplicity. There are no complicated value propositions or jargon. Just a crystal-clear promise: Mahakosh means quality.

The consistent use of red and yellow — traditional Indian colors of vitality and celebration — combined with bold typography, makes the wall visuals both noticeable and emotionally engaging. Whether it’s a rural homemaker in Satna or a grocery store owner in Dhamtari, the brand communicates on their terms, in their rhythm.

Expanding the Brand’s Footprint — Literally

This campaign isn’t just an ad. It’s a marker of presence. As Mahakosh increases its distribution and availability in MP and Chhattisgarh, this wall wrap initiative ensures that the supply chain is backed by visible, trustworthy awareness. It primes the customer before they even reach the store shelf.

The result? A blend of familiarity and preference that competitors will find hard to match.

About MyHoardings

MyHoardings helps brands amplify their presence from metro cities to rural markets with tailored outdoor media solutions. Whether it’s wall wraps, transit media, regional OOH, or digital screens, we craft campaigns that deliver high-impact reach with cultural resonance. Our pan-India network and deep local knowledge ensure your brand isn’t just seen — it’s remembered.

? business@myhoardings.com
? 9953847639
? www.myhoardings.com