Top 3 Marketing Tactics for Edible Oil Companies in India
2 min read
In the Indian kitchen, edible oil is more than just a cooking ingredient—it’s a matter of trust, health, and tradition. With increasing awareness around food choices, marketing edible oil companies in India calls for a strategy that combines nutritional storytelling, emotional connect, and retail visibility.
Here are the top three marketing tactics to make an edible oil brand stand out:
1. Health-Focused Branding with Doctor and Chef Endorsements
Consumers today are highly health-conscious. Brands that emphasize cholesterol control, heart health, or vitamin content can appeal to a growing segment seeking wellness-oriented products.
Effective Strategies:
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Collaborate with doctors or certified dieticians for nutrition-based endorsements.
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Produce cooking videos with chefs highlighting low-oil recipes or oil benefits.
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Create a sub-brand focusing on “cold-pressed,” “organic,” or “immunity-boosting” categories.
This approach builds scientific credibility and aligns with modern dietary preferences.
2. Point-of-Sale Advertising and Supermarket Sampling
Most consumers make oil-buying decisions right at the retail shelf. Strategic placement and engagement at stores can boost product trials and conversions.
Execution Tips:
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Use eye-catching shelf wobblers, aisle branding, and freezer decals.
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Offer “Buy 1 Get 1 Free” or combo packs with pulses, rice, or masalas.
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Run live sampling counters in big retail chains or housing society markets.
Sampling allows consumers to experience taste and aroma—key drivers of brand preference.
3. Emotional Video Campaigns Around Family and Food Moments
Food brings families together, and edible oil brands have long leveraged this emotion. Modern storytelling on digital platforms can evoke nostalgia and warmth while embedding brand recall.
Ideas for Campaigns:
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“From Grandma’s Hands to Today’s Tadka”–style digital videos.
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Region-specific language ads around traditional dishes.
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Festivals like Pongal, Onam, Eid, or Diwali as campaign moments.
Use Instagram Reels, YouTube Shorts, and OTT ads for micro-targeting cultural themes.
Why MyHoardings?
MyHoardings (www.myhoardings.com) helps FMCG brands like edible oil companies with nationwide marketing through OOH, retail activations, and hyperlocal campaigns. Whether you aim to enter new cities or dominate supermarket visibility, our advertising expertise ensures your brand reaches every Indian kitchen.
? Contact: +91 9953847639
? Email: business@myhoardings.com
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