How can a Regional Brand Scale Statewide Through Railway Station Advertising in Maharashtra?
2 min read
Railway Station Advertising in Maharashtra, targeting high-footfall platforms in Mumbai, Nagpur, Nashik, Pune, and Kolhapur. By using a mix of static and digital media, they met commuters exactly where they paused—on staircases, near ticket counters, and along platforms.
🎯 Step 1: Strategic Station Selection
The brand partnered with MyHoardings to identify stations that offered a mix of daily movement and emotional connection. These included:
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Mumbai CST & Dadar (for high urban recall)
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Pune Junction (to maintain core brand visibility)
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Nagpur & Nashik (tier-2 scale with tier-1 energy)
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Kolhapur (for cultural loyalty and brand trust)
Every station had a distinct role: awareness, reinforcement, or conversion.
🖼 Step 2: Bilingual Visual Storytelling
Maharashtra’s audience is both cosmopolitan and culturally rooted. The campaign used:
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Marathi-English bilingual creatives
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Visuals featuring skin types common in the region
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Backgrounds showing forts, temples, and Sahyadri hillscapes
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Festival-aligned messages during Ganesh Chaturthi and Gudi Padwa
The message felt regional, not mass-produced—earning trust, not just glances.
📲 Step 3: Merging Static and Digital Formats
Here’s how the campaign blended touchpoints:
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Static hoardings near ticket counters & waiting areas
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LED panels with 15-sec demo videos every 5 minutes
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QR-based offers that led to mobile landing pages with limited-time codes
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Train-side wraps between Pune–Mumbai and Mumbai–Nagpur
Each component reinforced the previous one. Visibility became familiarity.
💡 Key Takeaways for Brands
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Railway Station Advertising in Maharashtra isn’t about coverage—it’s about connection.
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Use regional storytelling, not just placement.
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Combine static and digital formats for conversion paths.
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Don’t treat Mumbai like any other city; plan it like a standalone media universe.
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Measure everything—from scans to footfall spikes.
🏁 About MyHoardings
MyHoardings provides end-to-end services for Railway Station Advertising in Maharashtra, including regional creative execution, station zoning strategy, train wraps, and campaign analytics. Whether it’s Mumbai’s fast-paced commuters or Kolhapur’s brand-loyal audience, we help you tap every touchpoint. Visit www.myhoardings.com or call 9953847639 to get started.
Steps of Instagram advertising
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01
Set Up Your Instagram Business Account
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02
Connect Your Instagram Account to Facebook
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03
Define Your Advertising Objective
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04
Target Your Audience
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05
Choose Ad Format (photo,video,story,reel)
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06
Create Compelling Ad Content
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07
Set Your Budget and Schedule
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08
Monitor and Optimize Your Campaign
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09
Engage with Your Audience
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10
Evaluate Results and Refine Strategy
