India is considered as an open market. The diversity of the audience in India makes it easy for various brands to penetrate the market by focusing on a certain demand of the consumers. The concept of outdoor publicity billboard in India is very popular and fruitful as well. The outdoor advertisements such as hoardings and billboards play a vital role in building long lasting images in the minds of the viewers. The size, the crisp copy and attractive display, make them more receptive. Moreover, mixing outdoor advertising with other media such as radio ads, TV commercials and print ads, enhance the overall effect of the advertising campaign.
Billboards and hoardings are best placed at sites where the footfall is high such as airports, bus shelters, near malls and busy roads. All these sites promise high visibility and exposure of the displayed ad. The fact that outdoor advertisements are short, crisp, clear and attractive, they tend to grab more eyeballs than usual TV or internet ads.
The new transitions in outdoor advertising: With time, the approach of outdoor advertisements is also changing. The new transition in outdoor advertising includes:
· New sites: Billboards and hoardings are usual for bus shelters and airports but now the advertisers are using residential spaces to target the audience.
· Backlit Hoardings: To make viewing more comfortable at night time, the hoardings are well lit from top to bottom, lights flashing on them make them look beautiful and attractive and grab attention of the night time travelers.
· Out of the box creative: Advertisers are going highly creative to grab the eye balls of the travellers. Some of the significant creative ads that never go outdated include the AMUL Hoardings. Now, hoardings and billboards are being designed to approach the target audience with funky creative along with crisp messages.
Advertising options at IT Tech Parks in Bengaluru, Hyderabad, Delhi and Mumbai
| Media Type | Advertising Options | Rates (Starting From) |
|---|---|---|
| IT Tech Park Media | Kiosk Setup | INR 25 K / Day |
| IT Tech Park Media | Lift Gate Ads | INR 50K / Lift / Month |
| IT Tech Park Media | Wall Signage | INR 30K / Month |
| IT Tech Park Media | Cycle Docking Stations | INR 90K / Month |
Ways to enhance presence over the Internet –
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