What Tools or Insights Does MyHoardings Use for Market and Audience Segmentation?

A successful advertising campaign hinges on one critical foundation — knowing who you’re speaking to. That’s where market and audience segmentation plays a crucial role. At MyHoardings, we don’t believe in one-size-fits-all media plans. Instead, we segment your audience using strategic tools and actionable insights, so your message reaches the right people at the right time.

Let’s explore how MyHoardings achieves this.

Why Audience Segmentation Matters

Audience segmentation enables brands to categorize potential customers into groups based on characteristics such as:

• Demographics (age, gender, income)

• Geographics (location, region, climate)

• Behavior (buying habits, digital activity)

• Psychographics (lifestyle, interests, opinions)

This helps in:

• Tailoring creatives to the right audience

• Choosing formats and platforms that align with audience habits

• Improving ROI by avoiding wasteful ad placements

Tools and Insights MyHoardings Uses for Segmentation

✅ 1. Data Analytics Platforms

We employ data analytics tools that aggregate performance from past campaigns. These include:

• Audience reach by format and city

• Engagement rates for specific ad types

• Day-parting and location effectiveness

These tools help us predict where similar campaigns can succeed and which demographics respond better to certain formats (e.g., younger audiences on digital, mass appeal through transit ads).

✅ 2. CRM and Client Data Integration

If a brand already has access to CRM data, MyHoardings can use this to segment customers based on:

• Purchase history

• Geographic distribution

• Lifetime value

This segmentation is key for retargeting and cross-format reinforcement, such as showing ads to previous buyers across OOH and mobile formats in sync.

✅ 3. Behavioral and Intent Profiling

By analyzing app usage, search behavior, and digital footprints (via DSPs and third-party platforms), we create behavior-based clusters such as:

• Commuters who use metro daily

• Shoppers active during weekends

• Health-conscious mobile users

These profiles allow us to align campaigns precisely — for example, pushing a gym launch ad in apps used by fitness seekers while also branding near gyms or wellness centers.

✅ 4. Market Research Reports and Syndicated Data

MyHoardings subscribes to industry-specific and regional research that gives us:

• Competitive advertising trends

• Popular formats in local markets

• Media consumption by city tier

This allows accurate planning even in Tier 2 and 3 cities, where standard digital insights may be lacking.

✅ 5. Custom Survey and Geo-Mapping

For certain clients, we conduct short surveys or collaborate with partners to geo-map footfall around locations. For example:

• Footfall heatmaps near malls or college areas

• Traffic patterns near proposed hoarding locations

• Seasonal attention peaks in tourist zones

This geo-intelligence drives hyperlocal targeting, crucial for store launches or city-specific awareness drives.

✅ 6. Cross-Platform Audience Funnels

We also build funnel views of campaign exposure:

• Top funnel: Awareness via OOH

• Mid funnel: Engagement via in-app banners

• Bottom funnel: Conversion via remarketing

Each audience group is tagged and tracked through the journey, making your campaign efficient across all levels.

Benefits of MyHoardings’ Segmentation Approach

• Higher Conversion Rates
  Reach people most likely to respond to your message.

• Better Media Spend Efficiency
  Avoid overspending on channels where your audience is not present.

• Personalized Campaign Messaging
  Adapt creatives for different audience clusters.

• Scalable Campaign Structure
  Target multiple segments in parallel without overlap or redundancy.

Real-Life Example

A startup aimed at promoting their online learning platform across 8 cities. MyHoardings segmented the audience into:

• College students

• Working professionals

• Homemakers interested in reskilling

We used:

• Metro branding and Instagram reels for students

• In-app display + hoardings in tech parks for professionals

• Radio + community center branding for homemakers

Result: Highly efficient ad delivery with engagement metrics 2x the national average.

About MyHoardings

MyHoardings uses a blend of data analytics, CRM integration, research reports, and behavioral tracking to guide market audience segmentation. Whether it’s a national campaign or a hyperlocal push, we bring precision to your targeting and help ensure that every ad speaks to the right customer.

? Call Us: +91 9953847639
? Visit: www.myhoardings.com
✉️ Email: business@myhoardings.com