If you want to connect with Pune’s energetic, fast-growing, and youthful population, Fever FM 104 Pune is the platform to be on. With its iconic Bollywood format and youth-driven programming, Fever FM is one of the most listened-to Hindi radio stations in Pune, delivering high reach, high recall, and high engagement for your brand.
Whether you’re launching a new product, driving footfall to a retail outlet, or building mass awareness, radio advertising on Fever FM Pune ensures your message is heard loud, remembered long, and felt emotionally.
About Fever 104 FM – Pune
-
Frequency: 104 FM
-
Language: Hindi
-
Ownership: HT Media
-
Primary Audience: Age group 18–35, Hindi-speaking urban youth and professionals
-
Coverage: Central Pune, Pimpri-Chinchwad, Hinjawadi, Kothrud, Baner, Hadapsar, Magarpatta, and more
-
Popular RJs: RJ Rohit, RJ Priya, RJ Shonali, RJ Prateek
-
Content Focus: Bollywood music, trending talk shows, youth culture, local campaigns, humor
Why Advertise on Fever FM Pune?
1. Youth-Centric and Energetic
Fever FM plays 100% Bollywood music, which is a massive hit among students, young professionals, and working-class commuters in Pune. It’s a daily companion for:
-
College students in Fergusson, Symbiosis, MIT, etc.
-
IT employees commuting in and out of Hinjawadi
-
Urban millennials and Gen Zs tuned in through cars, phones, and workplaces
2. Strong RJ Fan Base
Listeners form a strong personal connect with popular RJs like RJ Rohit and RJ Priya, making RJ mentions and integrations highly effective for campaigns that require trust, relatability, and emotional impact.
3. Wide Urban Reach
Fever FM covers a pan-city urban audience across:
-
Commuters via radio
-
Office-goers via desktop radios
-
Listeners streaming via web and mobile
Advertising Formats on Fever FM Pune
| Format | Ideal For |
|---|---|
| ? Spot Ads (10–60 secs) | Brand launches, event promotions, flash sales |
| ?️ RJ Mentions | Natural product endorsements during RJ shows |
| ? Show Sponsorships | High-recall association with top-rated programs |
| ? Property Tags | Time checks, segment intros, weather updates with branding |
| ? On-Air Contests & Call-ins | Interactive campaigns for giveaways, surveys, engagements |
| ? Digital + Radio Bundle | Combine radio with Fever’s social media, Reels, and web radio |

Brands That Thrive with Fever FM Pune
-
? Mobile Apps & Startups – Blinkit, Swiggy, PhonePe
-
?️ Retail Chains – Pantaloons, D Mart, Westside, Croma
-
? Healthcare – Clinics, diagnostics labs, mental wellness brands
-
? QSR & Food Delivery – Domino’s, Pizza Hut, Zomato
-
? Auto Dealers & EV Brands – Tata, Honda, Ola Electric
-
? Ed-Tech & Institutes – NEET coaching, skill centers, MBA prep
-
?♂️ Gyms & Lifestyle Brands – CultFit, Nykaa, Sugar Cosmetics
Best Time Slots to Advertise
| Time Slot | Audience Segment |
|---|---|
| ? Morning Drive (7–11 AM) | Students, office-goers, homemakers |
| ? Evening Drive (5–9 PM) | Return commuters, fitness crowd, retail shoppers |
| ? Weekend Midday | Families and friends heading out or shopping |
Special slots during exam seasons, festivals (Diwali, Ganesh Utsav, etc.), and sales seasons provide massive exposure and recall.
Benefits of Advertising on Fever FM Pune
| Benefit | Why It Works |
|---|---|
| ? High Daily Frequency | Multiple plays = strong message imprint |
| ? Youth & Urban Targeting | Speak to Pune’s tech-savvy, energetic population |
| ? Content & Music Integration | Match brand tone with upbeat Bollywood vibe |
| ?️ RJ Trust Factor | Builds familiarity and relatability with voice-based plugs |
| ? Affordable Ad Packages | Great ROI for startups, retail, and service businesses |
Why Choose MyHoardings?
MyHoardings offers an expert-led, cost-effective approach to Fever FM advertising:
✅ Best pricing on ad slots and RJ integrations
✅ Jingle creation, voiceovers, and scriptwriting in Hindi/Marathi
✅ Full-service support: planning → production → airing → reporting
✅ Multi-channel combos with OOH, digital, and event media
✅ Performance-based planning with custom strategies
? Contact: +91 995384-7639
? Website: www.myhoardings.com
Conclusion: Make Your Brand the Sound of Pune
If you’re looking to create instant awareness, youth buzz, and local influence, Fever FM 104 Pune is your stage. It’s fast, fun, and widely heard—from Hinjawadi tech parks to local cafés in Koregaon Park.
Whether it’s a 30-second jingle or a week-long branded RJ segment, Fever FM ensures your voice becomes part of Pune’s daily rhythm.
Partner with MyHoardings today and let your brand speak to the city—loud, clear, and unforgettable.



