Modern advertising thrives on synergy. As consumer attention becomes increasingly fragmented across multiple channels — from digital screens to outdoor spaces and transit zones — brands are seeking integrated media buying solutions that consolidate ad formats into one seamless strategy.

The good news? Yes, you can buy media inventory across different formats such as OOH, digital, and transit under one plan — especially with a media partner like MyHoardings, which specializes in building end-to-end multi-format campaigns across India.

Why Unified Media Buying Matters

Unified media buying enables advertisers to run synchronized campaigns that deliver consistent messaging across various consumer touchpoints — be it a billboard, mobile screen, or moving bus. It simplifies coordination, amplifies brand visibility, and makes campaign tracking more efficient.

Rather than engaging multiple vendors for each medium, a unified plan provides:

• Ease of execution

• Cost efficiency

• Creative consistency

• Better ROI measurement

Formats Covered in a Unified Plan by MyHoardings

1. Out-of-Home (OOH) Advertising

• Hoardings

• Unipoles

• Pole kiosks

• Mall branding

• Metro pillar branding

OOH ensures high-impact visibility in urban landscapes and works especially well for broad brand awareness.

2. Digital Advertising

• In-app banner ads

• Mobile roadblock campaigns

• Programmatic display ads

• OTT platform advertising

Digital formats allow granular targeting and real-time tracking, complementing the static nature of OOH.

3. Transit Media

• Bus wrap branding

• Auto rickshaw advertising

• Cab branding

• Metro train wraps

• Railway station branding

Transit formats act as mobile billboards, ensuring that your brand message travels with your audience.

How MyHoardings Combines Formats Under One Campaign

A. Unified Strategy and Planning
We begin by understanding your campaign objectives — whether it’s reach, engagement, conversions, or all three. Then, we select the best combination of formats to meet your goals while ensuring message alignment across platforms.

B. Centralized Creative Management
MyHoardings helps tailor your main campaign message into variant creatives for each format. This avoids disjointed communication while optimizing for the medium — e.g., bold, quick reads for transit and detailed storytelling for digital.

C. Streamlined Execution and Monitoring
By handling the full pipeline — vendor coordination, creative approvals, media placement, and reporting — we eliminate silos and ensure every piece of your campaign is synchronized in timing and performance.

Advantages of Choosing a Unified Plan

1. Simplified Billing & Vendor Management
   One contract, one invoice — even if the campaign runs across 15 cities and 5 different media types.

2. Cross-Channel Audience Coverage
   While a billboard targets mass traffic, a mobile banner targets personal devices. Together, they offer blanket reach.

3. Time and Cost Savings
   Central planning reduces repetition and inefficiency in media buying. Bundled deals lower per-format costs.

4. Integrated Performance Insights
   With one agency tracking your cross-format campaign, insights are comparative, actionable, and easier to decode.

5. Greater Brand Recall
   Seeing the same message in a cab, on a mobile screen, and then on a highway billboard reinforces your brand’s presence.

Use Case Example

Let’s say a Fintech brand wants to launch in 5 metro cities.

With MyHoardings, the campaign might include:

• Billboards in financial districts

• Auto branding near railway stations

• In-app display ads during business hours

• Branded panels inside malls near food courts

This unified plan would run under one strategy with coordinated messaging and visuals, scheduled simultaneously for maximum impact.

About MyHoardings

MyHoardings provides cross-format media buying solutions that span outdoor, digital, and transit advertising. Our strength lies in our pan-India vendor network, smart planning tools, and ability to execute campaigns from start to scale — all under a single plan.

? Call Us: +91 9953847639
? Visit: www.myhoardings.com
✉️ Email: business@myhoardings.com