When it comes to reaching Hyderabad’s rapidly growing urban audience, Radio City 91.1 FM stands tall as one of the most trusted and widely heard FM stations. With its popular tagline “City Ki Jaan”, it connects emotionally with both the new-age tech crowd and traditional families across the city.
Radio advertising on Radio City Hyderabad offers brands the ability to cut through media clutter and engage with listeners during their most receptive moments—while commuting, working, or relaxing.
About Radio City Hyderabad
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Frequency: 91.1 FM
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Language: Primarily Telugu and Hindi
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Reach: Entire Hyderabad and Secunderabad region, including Gachibowli, Hitech City, Banjara Hills, Kukatpally, Uppal, LB Nagar, and more
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Popular RJs: RJ Shiv, RJ Soumya, RJ Rajas, RJ Sheetal
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Content Style: Mix of Tollywood and Bollywood music, RJ-led conversations, humor, and city updates
Why Choose Radio City Hyderabad for Your Advertising Campaign?
1. Bilingual Influence (Telugu + Hindi)
Radio City Hyderabad successfully bridges the linguistic gap, reaching both Telugu-speaking families and Hindi-speaking professionals.
This makes it perfect for regional as well as pan-India brands seeking to customize messaging per segment.
2. Strong Urban Penetration
The station is popular across:
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Tech professionals in Gachibowli, Kondapur, and Madhapur
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College youth in Tarnaka, Himayatnagar, and Secunderabad
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Retail shoppers in Dilsukhnagar, Ameerpet, Koti
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Residential families across Kukatpally, LB Nagar, Uppal
You get access to a cross-generational, high-spending urban audience.
3. RJ Trust & Emotional Connect
Listeners develop strong familiarity with RJs, which builds trust and ad credibility. RJ integrations often outperform traditional 30-second spots due to natural delivery and local flavor.
Advertising Formats on Radio City Hyderabad
| Format | Description |
|---|---|
| ?️ RJ Mentions | Organic in-show promotion by RJs; ideal for apps, services, events |
| ? Spot Ads (10–60 sec) | Traditional jingles or audio messages aired during breaks |
| ? Time Check Tags | “This time is brought to you by…” – great for brand repetition |
| ? Listener Contests | Engage listeners directly through call-ins and giveaways |
| ? Show Sponsorships | Associate your brand with a popular show for long-term visibility |
| ? Radio + Digital Combo | Combine with social posts from RJ handles and Radio City’s digital assets |
Best-Suited Industries for Radio Advertising in Hyderabad
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? Mobile Apps & Startups – Ola, PhonePe, Swiggy, Blinkit
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?️ Retail Chains & Fashion – Reliance Trends, Brand Factory, local malls
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? EdTech & Coaching Centers – Byju’s, Narayana, Aakash, Allen
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? Healthcare – Clinics, labs, dental chains, hospitals
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? Real Estate – Apartments in Uppal, Bachupally, Kompally, LB Nagar
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? Auto & EV Brands – Tata, Hero, TVS, MG
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? Colleges & Universities – Engineering and degree colleges promoting admissions
High-Impact Time Slots to Advertise
| Time Slot | Audience Segment |
|---|---|
| ? Morning (7 AM – 11 AM) | Office-goers, college students, homemakers |
| ? Evening (5 PM – 9 PM) | Return commuters, shoppers, fitness crowd |
| ? Weekends | Families and urban leisure audiences |
Special segments during festivals, local events, elections, and exam seasons are perfect to run tactical promotions.
Advantages of Advertising on Radio City Hyderabad
| Benefit | Why It Matters |
|---|---|
| ? Regional Targeting | Speak in Telugu and Hindi to Hyderabad’s diverse population |
| ? Trusted Messaging | Familiar RJ voices drive deeper engagement and brand trust |
| ? Affordable Media Option | High ROI with lower entry cost vs. TV or print |
| ? Frequency + Recall | Multiple daily touchpoints = high top-of-mind awareness |
| ? Multi-Channel Support | Combine radio with social media & outdoor for full 360° impact |
Why MyHoardings for Radio Advertising in Hyderabad?
MyHoardings makes your radio advertising campaign simple and effective. We offer:
✅ Best media rates on Radio City Hyderabad
✅ Creative support for scripting, recording, and jingle production
✅ Show tie-ups, RJ integrations, and regional customizations
✅ Radio + OOH + Digital campaign packages
✅ Real-time reporting and audience feedback tracking
? Contact: +91 995384-7639
? Website: www.myhoardings.com
Conclusion: Let Your Brand’s Voice Be Heard Across Hyderabad
Radio City 91.1 FM Hyderabad is more than a station—it’s a daily companion to lakhs of city listeners. Whether you’re launching a new app, promoting festive sales, or driving regional trust, radio remains one of the most powerful and personal channels.
Partner with MyHoardings today and turn Radio City’s reach into your brand’s impact.
Outdoor Advertising Options in India
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01
Hoardings
Hoardings are large size display boards usually placed in locations with heavy traffic in order to convey the brand's message to the commuters.
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02
Bus Shelter
Bus stop ads or BQS are display spaces present on bus shelters in city limits. Creative ads can be displayed on 3 panels present on bus shelters.
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03
Gantry Ads
Gantry or Skywalk advertising provides maximum visibility to the brand, specifically in heavy traffic areas.
