In India’s Silicon Valley, Radio One 94.3 FM Bengaluru offers a unique opportunity to connect with English-speaking, premium, and metro-savvy audiences. Unlike other mass-market Hindi or regional stations, Radio One is Bengaluru’s go-to English radio station, attracting decision-makers, working professionals, and aspirational youth.
If your brand targets affluent, upwardly mobile, brand-conscious consumers, radio advertising on Radio One Bengaluru delivers niche yet high-quality reach—ideal for luxury, fintech, lifestyle, wellness, education, and innovation-driven sectors.
About Radio One Bengaluru
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Frequency: 94.3 FM
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Language: English
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Positioning: India’s only international format radio station
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Audience Type: SEC A+, cosmopolitan, globally aware, English-speaking urbanites
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Popular Shows/RJs:
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Good Morning Bangalore with RJ Melbin
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Afternoon Takeover
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One World with MJ Supriya
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Coverage Area: Entire Bengaluru city including Koramangala, Indiranagar, Whitefield, HSR Layout, JP Nagar, MG Road, Jayanagar, and Electronic City
Why Advertise on Radio One Bengaluru?
1. Exclusive Access to High-Earning Audience
Radio One Bengaluru targets:
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Professionals in IT, finance, marketing, design, and entrepreneurship
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International school and university students
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Affluent families in prime localities
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Frequent flyers and aspirational consumers
This niche, curated audience ensures minimum wastage and maximum ROI for premium brands.
2. English-Only Format for Elite Positioning
Unlike Hindi or Kannada radio stations, Radio One speaks exclusively in English—positioning your brand as aspirational, global, and elite.
This format is particularly effective for:
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D2C brands with urban appeal
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Global product launches
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Wellness and nutrition verticals
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Personal finance, health insurance, and investment brands
3. Music + Content = Listener Stickiness
With its global music selection (Pop, Indie, Rock, EDM) and lifestyle-centric talk shows, Radio One keeps listeners hooked.
Ad placements during these sticky slots result in higher attention, longer ad retention, and real engagement.
Effective Ad Formats on Radio One Bengaluru
| Format | Best Suited For |
|---|---|
| ?️ RJ Mentions | Product or service storytelling with a relatable personal tone |
| ? Spot Ads (20–40 secs) | High-quality brand message during breaks |
| ? Show Sponsorships | Long-term recall by owning a show like Good Morning Bangalore |
| ? Property Tags | Branded time, weather, or segment intros |
| ? On-Air + Digital Bundles | Multi-platform strategy via Instagram, LinkedIn, Spotify tie-ups |
Who Should Advertise on Radio One Bengaluru?
Radio One Bengaluru is the right platform for:
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? Healthcare & Wellness – Premium clinics, gyms, supplements
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?️ Luxury Retail & Fashion – Boutiques, brands, shopping platforms
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? Apps & Fintech – Trading apps, investment tools, insurance
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? Travel & Hospitality – Resorts, visa services, airlines
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?️ Fine Dining & Cafés – Urban eateries, fusion food, premium cloud kitchens
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? International Schools & Universities – Especially during admissions
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? Tech & Smart Gadgets – D2C brands, audio gear, wearables
Ideal Campaign Timings & Slots
| Time Slot | Audience Targeted |
|---|---|
| ? Morning Drive (7–11 AM) | Office-goers and entrepreneurs in traffic |
| ? Evening Drive (5–9 PM) | Return commuters and fitness enthusiasts |
| ? Midday (11 AM–3 PM) | Freelancers, home workers, digital creators |
| ? Weekends | Ideal for wellness, luxury, dining, and events |
Advantages of Advertising on Radio One Bengaluru
| Benefit | Impact |
|---|---|
| ? High-Paying Audience | Speak directly to urban professionals and decision-makers |
| ? Brand Perception Boost | Align with international content and English lifestyle shows |
| ? Repeat Reach | Niche but loyal listener base = repeated exposure |
| ? Clutter-Free Messaging | Less ad congestion compared to mass FM channels |
| ? Cross-Platform Leverage | Combine radio with web, social, podcast, and app activations |
Why MyHoardings for Radio Campaigns?
At MyHoardings, we offer curated solutions for premium radio advertising like Radio One Bengaluru:
✅ Strategy & content consultation
✅ RJ coordination and scriptwriting
✅ Spot creation, editing, and jingle development
✅ Cross-media planning (Radio + Digital + Outdoor)
✅ Transparent pricing with excellent slot availability
? Contact: +91 995384-7639
? Website: www.myhoardings.com
Conclusion: For Bengaluru’s Elite, Speak Through Radio One
Radio One Bengaluru is not just a radio station—it’s a lifestyle platform for the city’s most influential and upwardly mobile residents. If your brand belongs in boardrooms, premium homes, or trendy cafés, this is the airwave to be on.
Trust MyHoardings to help you launch, execute, and amplify your brand with unmatched audio clarity and audience precision.
Outdoor Advertising Options in India
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01
Hoardings
Hoardings are large size display boards usually placed in locations with heavy traffic in order to convey the brand's message to the commuters.
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02
Bus Shelter
Bus stop ads or BQS are display spaces present on bus shelters in city limits. Creative ads can be displayed on 3 panels present on bus shelters.
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03
Gantry Ads
Gantry or Skywalk advertising provides maximum visibility to the brand, specifically in heavy traffic areas.
