How to Promote Real Estate Companies in India
2 min read
India’s booming real estate market is a complex ecosystem involving residential buyers, commercial investors, and infrastructure developers. To succeed in this competitive space, promoting real estate companies in India requires a well-rounded strategy that builds trust, offers visibility, and drives lead conversion.
Here are proven ways real estate companies can effectively market themselves in India:
1. Hyperlocal Outdoor Branding in Developing Zones
For real estate, visibility near project locations is crucial. Out-of-home (OOH) branding near developing zones—such as hoardings, metro pillar wraps, and residential gate banners—ensures that the local audience becomes aware of new launches and ongoing offers.
Best Practices:
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Use project renders and possession timelines in hoardings.
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Place ads in areas with high real estate footfall (property expos, site visits, malls).
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Highlight RERA approval and payment schemes (e.g., “10:90” plans).
This local-first strategy boosts credibility while targeting warm prospects.
2. Digital Performance Campaigns for Lead Generation
Digital marketing plays a key role in generating qualified leads through Facebook, Instagram, Google Ads, and real estate portals. The strategy must include:
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Geo-targeted ads for specific cities or localities.
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Landing pages with lead forms, walkthrough videos, and project brochures.
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WhatsApp-based instant chatbots for booking site visits.
By offering a seamless lead-to-site-visit funnel, brands reduce friction and improve conversion chances.
3. Video Testimonials and Influencer Walkthroughs
While trust is crucial in any sector, it’s the backbone of real estate marketing. Brands that display transparency through videos perform better with high-ticket purchases.
Tactics:
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Showcase happy customer testimonials post-possession.
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Collaborate with regional YouTube realtors and lifestyle influencers to walk through the property.
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Offer drone-based virtual tours of the site and surrounding infrastructure.
This strategy not only humanizes the brand but also builds real assurance.
Why MyHoardings?
MyHoardings (www.myhoardings.com) enables real estate companies to boost their branding and lead generation through targeted outdoor campaigns, residential society activations, and transit ads. Whether it’s a luxury apartment, plotted development, or commercial space, we help you reach the right buyer at the right time.
? Contact: +91 9953847639
? Email: business@myhoardings.com
Increase Sales of Your FMCG Products
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01
Leverage Digital Marketing
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Collaborate with Influencers
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Optimize for Local Searches
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Offer Virtual Product Demonstrations
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Enhance In-Store Customer Experience
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Utilize Data Analytics
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Run Targeted Advertising Campaigns
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Offer Promotions and Discounts
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Collaborate with Food Bloggers
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Participate in Trade Shows and Exhibitions
