Climaty.ai Integrates Carbon Intelligence in Advertising

In today’s dynamic media environment, where performance marketing dominates strategies, sustainability is no longer an optional metric — it’s becoming a defining factor. Enter Climaty.ai, a new platform that merges carbon intelligence with advertising, offering brands and marketers a practical way to measure and manage their carbon emissions across the entire campaign lifecycle.

Developed by Ravi Rao, an industry veteran with over 35 years of experience across agency networks and corporate leadership, Climaty.ai is built to serve both creativity and climate-consciousness. The platform enables marketers to measure the environmental impact of their campaigns in real time, across traditional and digital media channels — including TV, radio, print, digital, and OOH.

A Unified View of Carbon Emissions

What sets Climaty.ai apart is its full-funnel integration. From media planning to delivery, the platform captures a holistic picture of a campaign’s carbon footprint. It doesn’t stop at measurement. Climaty.ai provides tools to optimize and reduce emissions, guiding advertisers to make decisions that are both cost-effective and environmentally responsible.

For instance, the platform identifies inefficiencies such as repetitive calls to the same vendor or fragmented delivery paths that increase carbon emissions. These insights help marketers optimize their media strategy without compromising on campaign performance.

Automation, Offsetting, and AI-Powered Insights

Climaty.ai offers automated solutions for carbon offsetting, allowing advertisers to balance their emissions without disrupting existing workflows. In parallel, the platform introduces four AI-powered assistants that focus on:

• Creative Optimization

• Audience Modeling

• ROI Measurement

• Predictive Campaign Planning

These intelligent modules add an extra layer of precision to campaign execution, helping marketers maximize their impact while aligning with ESG (Environmental, Social, and Governance) goals.

Why It Matters

In a world where consumers and stakeholders increasingly value sustainability, tools like Climaty.ai provide a strategic advantage. Brands no longer need to choose between effectiveness and ethics. With carbon intelligence advertising, it’s now possible to achieve both — delivering meaningful messages while minimizing environmental damage.

This shift is especially relevant for advertisers running large-scale media campaigns. From digital display to outdoor hoardings, every channel can now be assessed through a green lens — and that’s a breakthrough for agencies, brands, and media partners alike.

About MyHoardings

At MyHoardings, we recognize the importance of sustainability in advertising. As a leading platform for outdoor and transit media solutions across India, we are proud to support innovations like Climaty.ai that promote transparency, accountability, and environmental responsibility.

Whether it’s metro branding, airport ads, mall media, or DOOH campaigns, MyHoardings ensures your message is delivered with maximum impact — and minimal footprint.

To explore more responsible advertising opportunities, contact us at business@myhoardings.com or call 9953847639.