Spotlighted Stories: 10 Disruptive Entertainment Industry Ad Campaigns in India
2 min read
In a nation that lives for music, films, cricket, and drama, the entertainment ad campaigns in India are bold, immersive, and emotionally explosive. From OTT battles to theatrical releases and music launches, Indian entertainment marketing is all about big ideas, viral visuals, and unforgettable hooks. Here are 10 campaigns that took center stage.
1. Netflix – “Squid Game India Campaign”
Netflix brought “Squid Game” to India with XL DOOH screens, dramatic props at malls, and Instagram filters. Its Priya Highstreet campaign in Delhi became a buzz magnet.
2. Amazon Prime Video – “Sach Much Mein”
With a clever pun and mega celebs, this campaign promoted Prime Video’s variety and authenticity. Multiple billboards, TV spots, and OTT teasers drove mass reach.
3. Hotstar – “Koi Yaar Nahi Far” (IPL Streaming)
This IPL-focused campaign played on friendship and distance, connecting remote viewers across India. It was a mix of TV, DOOH, digital banners, and influencer buzz.
4. Zee5 – “Apni Bhasha Mein Feel Karo”
Championing regional content, Zee5’s multilingual ad campaign broke barriers through localized OOH, vernacular influencers, and emotion-led storytelling.
5. SonyLIV – “LIV to Entertain”
An urban, Gen Z-targeted campaign promoting binge-worthy content using metro station branding, transit ads, and snappy YouTube bumpers.
6. BookMyShow – “The Show Must Go On”
Post-pandemic, this campaign reignited cinema love with emotional visuals of theatres reopening. It struck nostalgia across DOOH, film promos, and digital.
7. Spotify India – “There’s a Playlist for That”
This witty campaign used relatable everyday moments and funny billboard lines to promote music discovery. A DOOH and meme masterclass.
8. ALTBalaji – “Dekh Ke Batao”
A bold and raw campaign that pushed the OTT platform’s edgy content with roadside hoardings, metro train panels, and shocking headlines.
9. PVR Cinemas – “Experience the Magic”
PVR promoted its recliner theatres and Dolby Atmos experience through mall branding, movie pre-roll ads, and experiential booths.
10. JioCinema – “Free ka Entertainment”
Targeting mass India, this ad blitz during IPL 2023 offered free premium content. It flooded TV, railways, and society branding zones.
Why It Matters
Entertainment marketing in India is loud, immersive, and often emotional. These campaigns prove that great content needs equally great packaging—blending formats, languages, and emotions for mass impact.
MyHoardings
At MyHoardings (www.myhoardings.com), we empower entertainment brands to dominate eyeballs across India—whether through airport ads, cinema partnerships, OTT cross-promotions, or society-level digital screens.
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