Best Storytelling in Indian FMCG Ads — And How to Amplify It with Outdoor Media

In a market crowded with choices, stories sell better than products—and no sector understands this better than FMCG. From detergent brands that talk about childhood stains to food products that evoke emotion, Indian FMCG ads has mastered the art of storytelling. But great stories need the right stage. This is where MyHoardings’ outdoor media expertise elevates brand narratives from screens to streets.

? Why Storytelling Works in FMCG Advertising

Consumers don’t just buy a soap or biscuit—they buy an idea, a feeling, or a belief. Story-driven FMCG ads:

• Trigger emotional engagement

• Create cultural relevance

• Improve brand loyalty and recall

Storytelling bridges the gap between impulse and intention, making brand messages memorable.

? Top Examples of Storytelling in FMCG Ads

? Surf Excel – “Daag Acche Hain”

• A series of ads showing kids getting messy for good causes

• Message: Dirt is good if the intention is pure

• Emotional + action-driven = strong brand loyalty

OOH Amplification:
MyHoardings can replicate this narrative through visual-rich transit ads, perfect for connecting with families and parents.

? Amul – “The Taste of India”

• Consistent billboard storytelling via the iconic Amul girl

• Tackles current events with humor and simplicity

• Creates daily brand touchpoints with evolving content

OOH Tip:
With MyHoardings, such campaigns can extend to LED digital screens in urban zones for daily creative rotations.

? Colgate – Healthier Smiles Through Generations

• Ads focus on family bonds, traditions, and oral hygiene education

• Relatable across regions and generations

• Narrative built around trust and longevity

Strategy Fit:
Perfect for regional hoardings in Tier 2/3 cities where trust and habit are crucial.

? Ghadi Detergent – “Pehle Istemaal Karein, Phir Vishwas Karein”

• Combines a real-life tone with aspirational value

• Empowers lower-income households through product quality and pride

• Rural-focused messaging

MyHoardings’ Role:
Leverage wall wraps, rural poles, and backlit panels in 600+ towns to strengthen this message.

? What FMCG Brands Can Learn

• Simplicity works—complex visuals confuse, simple stories connect

• Consistency is key—repeat messages across formats and regions

• Visuals must match tone—serious, humorous, emotional, or playful

• OOH should echo the story—with clear imagery and call-to-action

? How MyHoardings Elevates Storytelling in Outdoor Ads

✅ Localized storytelling via regional hoardings and vernacular creatives
✅ Creative flexibility for static or digital formats
✅ Real-time campaign rotations on digital screens
✅ High footfall placement: malls, metros, marketplaces, bus stops

We help you turn your narrative into a street-level conversation across India.

? Let MyHoardings Bring Your FMCG Story to Life

With the right message and the right medium, FMCG brands can build lifelong consumer relationships. MyHoardings makes this possible through expertly executed outdoor campaigns—crafted to carry your story far and wide.

? business@myhoardings.com | ? 9953847639 | ? www.myhoardings.com