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IPL 2024 Ad Volume Rises 6%, Parle Biscuits Leads – MyHoardings Insights

2 min read

The IPL 2025 ad volume has grown by 6% compared to last season, reaffirming the league’s unmatched pull for advertisers across India. As cricket fever grips the nation, brands are seizing the moment to boost visibility and consumer connection. According to MyHoardings’ industry analysis, Parle Biscuits has emerged as the leading brand in terms of ad volume during this edition of the Indian Premier League.

This surge not only reflects the league’s growing audience base but also underscores the strategic importance of IPL as a high-impact media platform. Parle’s consistent ad presence has placed it at the top, outpacing several other major advertisers by using strong messaging and frequent placements.

Top advertising categories this season include FMCG, e-commerce platforms, and consumer tech – sectors that rely heavily on mass engagement. As always, IPL’s unmatched viewership makes it the preferred battleground for brands aiming to win consumer mindshare in a short span of time.

MyHoardings observes that both traditional heavyweights and new entrants are leveraging IPL’s reach to create a memorable presence. With several matchdays still ahead, more brands are expected to increase their frequency, further driving total ad minutes upward.

For advertisers looking to make an impact, IPL continues to be the gold standard. Whether it’s TV, OTT, or in-stadium branding, the opportunity to connect with millions in real-time remains unmatched.


About MyHoardings
MyHoardings offers expert advertising solutions across India, including TV, digital, outdoor, transit, and event branding. With deep insights into campaigns like IPL 2025 ad volume trends, we help brands maximize their presence in high-stakes media environments. For customized ad plans, reach us at business@myhoardings.com or call 9953847639.

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