ixigo x LuLu Retail: Turning Travel Dreams into Billboard Realities Across India

Let TRAVEL be the so“LULU” to your de“LULU”! 😄✈️

That’s not just a cheeky line on social media — it’s the heart of a vibrant, visual campaign now turning heads across some of India’s most iconic cities. In a first-of-its-kind, high-energy brand collaboration, ixigo, India’s go-to travel booking app, has teamed up with LuLu Retail, one of the country’s most beloved hypermarket chains, to remind India’s travel-hungry population that great journeys come without hassle.

From the foodies of Hyderabad to the shopaholics of Bangalore, from the culture-rich vibe of Kerala to the booming lanes of Lucknow — this campaign is painting skylines with wanderlust.

When Retail Meets Runway: A Natural Match

LuLu Retail and ixigo might seem like they come from different worlds — one’s all about everyday essentials, the other about extraordinary escapes — but their audiences intersect beautifully. Shoppers are planners. Dreamers. Budgeters. Explorers.

And what better way to engage them than with a message that’s both clever and clear: “No Hassle, Just Travel.”

Whether it’s the stress of booking flights, finding trains, or choosing hotels, ixigo’s tech-first platform takes the burden off. Meanwhile, LuLu Retail — with its expansive footprint and hyperlocal reach — offers the perfect offline partner to connect with mass audiences across India’s fastest-growing markets.

A Campaign That Speaks (and Laughs) in Every Language

The tone of the campaign is light, local, and laughter-driven. It taps into the viral appeal of phrases like “soLULU” and “deLULU” (a popular Gen-Z expression for being in denial) and flips them into an invitation to escape that denial — by booking that long-awaited trip.

The copy is playful. The visual language is loud. And the placements? They’re impossible to miss.

Billboards with Buzz: 4 Cities, Infinite Vibes

The campaign has launched across Hyderabad, Bangalore, Lucknow, and Kerala, using each location’s unique energy to maximize impact:

• Hyderabad: Billboards near tech parks, student zones, and airport roads are engaging the city’s working youth and family planners alike. Think biryani cravings AND Bali dreams.

• Bangalore: Start-up professionals and digital nomads commuting across the Outer Ring Road now see a daily reminder: You can work from anywhere, so why not Goa next week?

• Lucknow: With its mix of traditional roots and modern aspirations, placements here play up the idea of smart, affordable travel — with ixigo as the passport to possibilities.

• Kerala: The state known for its travel-savvy population is seeing ixigo billboards in tourist corridors, marketplaces, and near major LuLu outlets — offering locals and tourists a glimpse into hassle-free exploration.

These are not generic placements — each one is regionally optimized for audience behavior, traffic flow, and timing. It’s not just outdoor media. It’s smart media.

Message in Motion: From Eyes to Apps

What happens after someone sees the billboard? They open ixigo. They browse deals. They start dreaming differently. With mobile booking on the rise in Tier-2 and Tier-3 India, this outdoor campaign feeds into a digital conversion pipeline that’s already primed for growth.

LuLu Retail sweetens the deal by being the connective tissue between offline and online. At LuLu stores in these cities, co-branded signage reinforces the message, encouraging shoppers to scan QR codes, download ixigo, or learn more about special travel offers.

It’s a full-funnel experience that starts on the street — and ends in the sky.

Voices from the Brands

A spokesperson from ixigo shared:

“This collaboration with LuLu is more than a campaign — it’s a celebration of movement. We want people to dream more, plan better, and stress less. And that starts with putting our message where they live, shop, and laugh.”

LuLu Retail echoed the sentiment:

“LuLu believes in offering more than products — we offer experiences. Partnering with ixigo gives our audience something fresh and aspirational: the power to travel without the chaos. The response so far has been electric.”

About MyHoardings

MyHoardings is India’s one-stop solution for pan-India outdoor media, transit branding, experiential campaigns, and regional OOH domination. We bring creative collaborations like ixigo x LuLu to life with precision-targeted placement, local expertise, and end-to-end media execution. If your brand has a message — we’ll put it where the eyes are.

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