Evolution of Telecom Advertising in India — And How MyHoardings Powers It

? Introduction

India’s telecom sector has grown from simple landlines to powering a nation of mobile-first users. With this evolution, telecom advertising has undergone a major transformation—from emotional storytelling to experience-driven marketing. Today, telecom brands need more than just digital campaigns—they need widespread visibility, consumer trust, and high-frequency exposure.
This is where MyHoardings becomes your strongest ally.

? Then: The Era of Emotion and Connection

The early 2000s saw brands like BSNL and MTNL build trust through emotional storytelling:

• Focused on reliability and family connections

• Used static billboards, newspapers, and TV

• Relied on government credibility

While these ads touched hearts, the reach was often limited.

? The Rise of Private Players and Mass Branding

As brands like Airtel, Idea, and Hutch (now Vi) entered the space:

• Ads evolved into creative brand stories

• Used characters, jingles, and catchphrases for instant recall

• Hugely dependent on TV and outdoor media (billboards, road medians)

Even in this era, OOH (Out-of-Home) played a vital role in national visibility.

⚡ The Jio Effect and Data-Driven Marketing

With the 4G revolution came aggressive ad strategies:

• Jio entered with high-decibel launch campaigns across airports, railways, and digital platforms

• Data affordability became the focal point

• Multi-format outdoor ads—LED screens, building wraps, transit branding—gained momentum

MyHoardings partnered with numerous telecom and tech brands during this boom, executing high-impact OOH campaigns that reached deep into Tier 1, 2, and 3 cities.

? Now: Experience-Based, Location-Smart Advertising

Today, telecom brands must reach consumers at the right place, at the right time, using:

• Targeted mall branding to engage premium audiences

• Metro and transit advertising for daily visibility

• Rural billboards and bus stop ads to build trust in emerging markets

With MyHoardings’ nationwide media inventory, telecom companies can:

• Launch pan-India campaigns in days

• Book media in metros, malls, railway stations, airports, villages

• Get real-time support and custom packages

?️ Why Telecom Brands Choose MyHoardings

? Extensive OOH Inventory: From Delhi to Dimapur, our catalog covers it all—metro pillars, road medians, backlit autos, digital LED screens, and more.

? Fast, Flexible Booking: Our platform allows telecom companies to book, customize, and launch campaigns swiftly.

? Deep Penetration: We help you reach 650+ cities, including semi-urban and rural areas where digital visibility is limited.

? Perfect for Launches & Offers: Promote new plans, network expansions, and 5G rollouts with unmatched visibility.

? Key Campaign Types for Telecom via MyHoardings

• Product Launches (e.g., new 5G service or app)

• Regional Rollouts (targeting specific states/circles)

• Customer Acquisition Drives

• Brand Reinforcement Campaigns

? Power Your Telecom Brand with MyHoardings

From simple pole kiosks to mega airport billboards, MyHoardings ensures your telecom advertising makes brand connects with millions—across formats, geographies, and demographics.
Partner with us to craft campaigns that don’t just promote, but dominate.

? Visit www.myhoardings.com
? Mail us: business@myhoardings.com
? Call: 9953847639