What is Media Buying and How Does It Work in OOH Advertising?

When running an outdoor campaign, one of the most important steps is executing effective media buying in OOH advertising. While media planning defines what and where, media buying is all about how—securing the right media spaces at the best price, for maximum exposure.

In Out-of-Home (OOH) advertising, this includes everything from negotiating hoarding space on busy highways to booking LED screens at airports or branding metro trains. It’s a behind-the-scenes process that ensures your ads don’t just look good on paper—but actually show up in the real world, in the right place, at the right time.

Let’s break down how this works and how MyHoardings helps streamline the process.

? Understanding the Media Buying Process

Media buying starts once the media plan is finalized. It involves identifying available ad spaces that match the plan’s goals, and then negotiating rates, timelines, and placement terms with media owners or vendors.

In OOH, that could mean:

• Booking hoardings, pole kiosks, or wall wraps

• Securing digital display slots on LED vans or mall screens

• Reserving transit ad space like buses, metro coaches, or autos

• Coordinating campaign start/end dates and creative specs

Since availability can change quickly, timing is key. Buyers must act fast to lock the most strategic locations—especially during high-demand seasons like festivals, sales, or elections.

? Vendor Negotiation and Rate Optimization

One of the core tasks in media buying in OOH advertising is negotiating competitive rates. Without proper benchmarking, brands often overpay or miss out on better placement deals.

MyHoardings helps eliminate this risk by leveraging long-standing relationships with media owners across India. Our team ensures you get fair pricing, bonus visibility (where available), and bundled deals for multi-format campaigns—all while staying within your budget.

?️ Coordination and Compliance

After securing space, execution begins. Media buyers must handle:

• Artwork submission in correct format and size

• Installation timelines and compliance with municipal regulations

• On-site checks to confirm display quality and visibility

• Timely takedown/removal post-campaign

MyHoardings manages all of this end-to-end. You don’t have to chase multiple vendors or worry about quality assurance—we take full accountability.

? Proof of Display and Reporting

Transparency is vital. Once your campaign is live, our team provides:

• Geo-tagged photos of each display

• Daily monitoring reports (if requested)

• Summary of impressions and duration

• Feedback for future optimization

This helps you track ROI and plan smarter for upcoming campaigns.

? MyHoardings: Your Media Buying Partner Nationwide

With access to over 100,000 OOH ad assets across India, we simplify buying for both single-city and pan-India campaigns. Whether it’s a local push in Kolkata or a nationwide product launch, we match your goals with the best available outdoor options—on time, and on budget.

? Need Help Buying the Right Outdoor Media?

Let MyHoardings handle the heavy lifting—from negotiation to execution.
? business@myhoardings.com | ? 9953847639
? Visit www.myhoardings.com