Cab branding in Allahabad
At the time when the apex fair ‘The Aradh Kumbh Mela’ is about to end on the auspicious day of Mahashivratri that is on 4th March 2019, the brands are trying their last shot to woo the consumers. From ad campaigns to outdoor hoardings everything is at full swing at the Aradh Kumbh Mela ,Allahabad. Devotees from across the world had come to take bath in holy river Sangam and now after 2 months of great enthusiasm and spiritual celebrations they are retiring back to their hometowns.
As this is the last segment of the fair, the brands are making an effort to create positive impression in target audience’s mind and make some offers so that consumers take along the brand’s image at top of their mind. The efforts include free product samples, discount cards, gift coupons, free gifts and many such freebies. Apart from distributing freebies, the brands are focusing on cab branding in Allahabad as they stand as a very crucial medium of brand communication when the audience are travelling back to their respective destinations. Ola cabs are operating in Allahabad for many years now and they have gained a lot of popularity among the middle and upper-middle section of the society for offering comfortable, cheap and secure rides.
Local cab branding as well as Ola cab branding can be very impactful in Allahabad for the following reasons:
- As the grand event ‘Aradh Kumbh Mela‘ is about to end a lot of people will hire taxi or cab services to reach train stations, bus stands and airports. This travel time can be utilized by brands to interact with the rider without any distraction.
- Cabs offer both interior and exterior car branding placement options such as ads on back of car seats, side panel ads, full cab ads, static or audio-video ads on LED screens installed inside cabs etc. All these ad placement options by Ad agency help in catching the audience’s attention to the maximum.
- The cab ads such as roof top ads and back panel ads catch the pedestrian’s attention from afar, which also helps in creating brand impression.
- Cab branding helps in creating brand awareness as well as brand reinforcement through creative images, crisp message and bright colors.
Car Advertising Cost | Taxi Branding Rates in India
|Car Advertising Mode||Minimum No of Cars||Car Ads Rate/Car/Month|
|External Door Wrap||50||₹ 4100|
|Internal Display||100||₹ 1300|
|Digital Screen||100||₹ 500|
FAQ’s for Car Advertising in Allahabad
Although the chances are unlikely, still in case any unexpected damage to creative takes place, once reported / observed MyHoardings will ensure to get it replaced within 3 working days. However, any damage due to natural phenomena like thunderstorm / earthquake / heavy rain etc. will not be considered under this commitment.