Explore the latest segment of outdoor advertising: The Cab Branding!
For consumers cabs/ taxis are a budget friendly travel medium for both short and long distances. But for advertisers they open a whole new segment for effective advertising. Yes! Cab branding in India is the latest addition in the world of out-of-home (OOH) advertising. Taxi advertising is being seen as a passive medium of advertising where the commuters don’t see ads displayed as an interruption but as useful communication messages.
Taxi advertising and the audience connect
Taxi advertising is a refined way of communicating brand message.
- The advertiser’s aim should be that the passenger notices the ad, builds an impression in mind and recall the brand when making a purchase decision.
- The travel time, dwell time owing to traffic jam and traffic signals provides the advertisers the opportunity to interact with the target audience directly.
- As during the travel time, the consumer is calm, relaxed and in positive frame of mind, the brand message is also well received.
Taxi advertising in Ola cabs and Uber cabs
If you wish to get the maximum benefit from taxi branding than you must choose from either Ola cab or Uber cab for displaying your ads. These two are the most famous brands under cab services in India and are very popular among all sections of the society. However, advertising tactics can vary for both as these brands differ in terms of operation.
How to use OLA and Uber cabs for branding?
Ola cabs offers economic to luxury rides that can be booked via mobile app only. One can choose from Ola micro, mini, share, prime, rental and luxury category of vehicles according to their budget and number of people travelling. This category of vehicles offered by Ola Cabs help the advertisers to target different sections of the society. For instance a luxury cab can be used for elite brands while economy vehicles like Indicia are appropriate for FMCG brands. Ola cabs also offer’ Ola Play cabs’ which come along with mini LED displays for playing videos and songs while on the move. These LED screens can also be used for in-cab advertising.
Similarly, Uber cabs operate under four broad categories that include Uber Economy, Premium, Accessibility (for wheelchairs or equipped with car seats) and Carpool. The advertisers can target wide variety of audience through branding on different vehicles under Uber cab facility.
Ad placements and benefits through car branding
- In-side cab: The advertisers can make use of LED screens mounted on the back seats of the cab that are used by travelers for watching videos and listening to music. These touch screens can feature ads. One can also use the back of the car seats for pasting posters and keeping pamphlets.
- Car Wraps: The most popular way of taxi advertising is by putting the ad as a wrapper around the entire car length. This kind of placement attracts the eye-balls from far away. The visual impact of the creative ad on the cab is much impactful than any other medium.
- Car carriers: The advertisers can also use car carriers for branding purposes. The carriers have panels for mounting the ad display.
Be it Ola or Uber, the cab culture is new and gaining momentum in metro-semi and metro cities. These cabs offer comfortable and economical rides and offer a lucrative place where the advertisers can passively pitch in their communication message.
Car Advertising Cost| Taxi Branding Rates in India-
|Car Advertising Mode||Minimum No of Cars||Car Ads Rate/Car/Month|
|External Door Wrap||100||₹ 4100|
|Internal Display||100||₹ 1300|
|Digital Screen||100||₹ 500|
FAQ’s for Car Advertising services in India –
Car Advertising in India includes utilizing commercial cabs like Ola/Uber cabs to display advertisement on the four external doors or inside car (Backside of the front seats).
MyHoardings provide best rates for various transit media advertising options like Car advertising in India / Cab branding in India. We also provide services like bus advertising, train branding, metro advertising etc. Our card rates are most competitive for branding on Ola and Uber fleet cars. Offer rates for Cab branding services are available in the “Rate and Info” section present HERE.
What is the minimum number of cabs needed for “Cab Advertising” campaign in Indian metro cities like Noida, Kolkata, Delhi, Gurugram, Mumbai and Chennai?
Minimum order quantity for internal/external car branding campaign in India is 100 cars.
Are the ad printing and mounting costs part of prices mentioned for car advertising services in India?
Yes. Prices for both printing and mounting your Ad creative on Ola and Uber cabs advertising is included in the price mentioned HERE.
Are there separate permissions required in Pune, Delhi, Bengaluru, Chennai and Mumbai for brand promotion using car advertising campaign?
Yes. Permissions are required for various transit media ads. However, MyHoardings takes care of all car advertising permissions in India for clients.
What is the advertisement material used to print advertisement / vinyl sticker that are put on taxis for “Car Branding” campaigns in India?
The material used in transit advertising is a high quality promotional grade vinyl adhesive.
Yes. Advertisement on the cars can be changed with new creatives in between the campaign. However, printing and mounting charges will be extra and this facility is only for campaigns which run for two or more months.
What is the minimum ad duration for Cab advertising / Car branding / Taxi advertising campaign in India?
Minimum duration of any Car advertising campaign in India is 30 days.
Are all the taxes included in the mentioned prices for cab branding campaign in Indian cities like Mumbai, Delhi, Chennai and Bengaluru?
No. GST charges are extra to the mentioned rates.
Who will be responsible for any torn / damage of ad creative while transit media campaigns are live (In progress)?
Although such chances are unlikely, still in case any damage to ad creative takes place, MyHoardings will ensure to get it replaced within working days. However, any damage due to natural phenomena like thunderstorm / earthquake etc. will not be considered under this commitment.
Yes. In fact, MyHoardings is one of the Pioneer companies who started this new and highly visible transit media for advertising. MyHoardings have provided advertising services to 100+ clients, which includes brands like Reliance, Indigo, HP, Popodax , QuickRide, Narayana Health, Cars24, 24 Mantra, various Universities and many more.
Which all cities can MyHoardings (Jugnoo Media Private Limited) execute Car advertising campaigns in India?
MyHoardings can execute car advertisement campaigns across all major Indian cities. Please contact us at +91 9953-847639 or drop us an email at business [at] myhoardings.com