AIRLINE / AIRPORT
Airport/Airline Advertising
Airport advertising is the term coined to define advertising activities that aim at promoting a product or a service either in the periphery of airport, inside the airport or in the flights. Airport advertising is relatively new in comparison to other traditional means of advertising such television, radio or print. The novelty of the medium makes it more attention grabbing. The significance of airport advertising has paced in the matter of few years for the fact that the airport traffic has increased drastically. The increased airport traffic can be credited to cheaper flights, promotional offers and discounts by travel & tourism companies, need for safe, comfortable and quick travel.
What makes airport advertising crucial in recent times?
Airport advertising can act as catalyst for any advertising campaign and can enhance the overall impact of it. Modern airport infrastructure and better management has opened new avenues for airport advertising. The large scale set-ups, 24x7 illumination and sophisticated infrastructures contribute to better ad placement at the airport. Moreover, owing to diverse airport traffic, the brands can target both national and hyper local market. Through airport branding both economic and business level target audience can be captured at one place. These benefits make airport advertising a crucial part of any advertising campaign that aims at targeting affluent audience.
Airport advertising include range of promotional activities such as:
• Billboards
• Hoardings
• Baggage area branding
• Check-in area branding
• Conveyer belt branding
• Luggage trolley branding
• Luggage tag branding
• Boarding pass branding
• Airport Lounge branding ( Product sampling and banner ads)
• In-flight advertising (airline magazine ads and airline seat back ads)
The advertising rates vary according to the type of airline you choose to advertise you brand. The ad rates also depend on the preferred airport site of advertising. For instance the international flight terminal advertising rates will be higher than the domestic flight terminal advertising.
What are the most popular Domestic and International airlines in India?
Domestic Airlines in India:
• Air India
• Jet Airways
• SpiceJet Airlines
• GoAir
• Air carnival
• Air India Express
• JetLite
• Jet Konnect
• Star Air
• Zoom Air
• Vistara Airlines
• Air Pegasus
International Airlines operative in India:
• Emirates
• Cathay Pacifi
• Air NewZeland
• Quatar Airways
• Thai AIrways
• Korean Air
• Virgin Atlantic
• United Airlines
• Lufthansa
• Etihad Airways
• British Airways
• Aeroflot
Top Indian Airports for Advertising
Name Of Airport
| Media Options
| Monthly Footfall
|
Mumbai Airport
| Luggage Trolley, Digital Screen, Newspaper Stickers
| 48 Lakh
|
Delhi Airport
| Luggage Trolley, Digital Screen, Newspaper Stickers
| 55 Lakh
|
Bangalore Airport
| Luggage Trolley, Digital Screen, Newspaper Stickers
| 26 Lakh
|
Chennai Airport
| Luggage Trolley, Digital Screen, Newspaper Stickers
| 19 Lakh
|
Hyderabad Airport
| Luggage Trolley, Digital Screen, Newspaper Stickers
| 16 Lakh
|
Which are the busiest airports of India?
1. Indira Gandhi International Airport, Delhi
Passenger Traffic : 65,691,662 in the year 2017-18.
2. Chhatarapati Shivaji International Airport, Mumbai
Passenger Traffic: 48,496,430 in the year 2017-2018.
3. Kempegowda International Airport, Bengaluru
Passenger Traffic: 26,910,431 in the year 2017-2018.
4. Chennai International Airport, Chennai
Passenger Traffic: 20,361,482 in the year 2017-2018.
5. Netaji Subhash Chandra Bose International Airport, Kolkata
Passenger Traffic: 19,892,524 in the year 2017-2018.
6. Rajiv Gandhi International Airport, Hyderabad
Passenger Traffic: 18,156,789 in the year 2017-2018
7. Cochin International Airport, Kerala
Passenger Traffic: 10,172,839 in the year 2017-2018
8. Sardar Vallabhbhai International Airport, Ahmedabad
Passenger Traffic: 9,174, 425 in the year 2017-2018
9. Pune Airport, Pune
Passenger Traffic: 8,164,840 in the year 2017-2018
10. Dabolim Airport or Goa International Airport
Passenger Traffic: 7,607, 249
The advertising rates are higher at international airport and for international flights owing to the flyers that travel through these airports. The international airports have higher footfall of affluent , well-informed and upper middle class audience. Therefore, the brands advertised at international airports try to grab the attention this segmented audience and push their sales upwards.
List of Advertising Options at Airport/Airline in India
| Airport Name | Media Options Available |
| Chennai Airport | Billboards, branding in baggage area, E-ticket
|
| Mumbai Airport | Conveyor bill branding, trolleys advertising
|
| Bangalore Airport | Hoardings in check in area, conveyor bill branding
|
| New Delhi Airport | Hoardings in check in area, conveyor bill branding, trolleys advertising
|
| Kolkata Airport | Billboards, branding in baggage area, hoardings in check in area
|
| Goa Airport | Branding in baggage area, hoardings in check in area, conveyor bill branding
|
What kind of audience do the brands capture through domestic and international airport advertising?
Brands can pull in the attention of wide variety of flyers through airport advertising. As airport infrastructure, illumination, ambience and well-maintained surrounding inculcate an appropriate surrounding for advertising, the airport advertising can be highly influential in turning potential consumers into brand buyers. The target audience at the airports include:
• Affluent families
• Businessmen
• Top Executives
• Policy Makers
• NRIs
• Indian and foreign tourists
• Top-Rung Professionals
• Expatriate workers
List of Top Airports in India to Promote your Brand
Airport Name
| City |
Chhatrapati Shivaji International Airport
| Mumbai |
Indira Gandhi International Airport
| Delhi |
Kempegowda International Airport
| Bangalore
|
Netaji Subhas Chandra Bose International Airport
| Kolkata |
Rajiv Gandhi International Airport
| Hyderabad
|
Anna International Airport
| Chennai |
Sardar Vallabhbhai Patel International Airport
| Ahmedabad
|
Goa International Airport
| Goa |
Pune International Airport
| Pune |
What makes airport advertising highly effective?
Airport advertising is a no-traditional mode of advertising. The medium is new and unique. Brands can implement numerous ways to tap the attention of the flyers and get their message across to the target audience. The airport advertising is highly effective for the following reasons:
• 24x7 internal illumination through wide range of lighting lets your advertisement be live for 24 hours.
• The dwell time spent by the flyers owing to airport procedures such security clearance, ticketing and baggage collection offers extended brand exposure.
• As the travellers are in receptive state of mind at the airport where their focus lies only at boarding the flight, the brand message seeps into the unconscious mind and paves the way for high recall value of the displayed brand.
What are the in-flight advertising options?
In-flight magazines are the best medium to reach the flying audience waiting to land at their destination. The most popular in-flight magazines include:
• Hello 6E Domestic & Hello 6E International: Catalogue of Indigo
• Jet Wings Domestic & Jet Wings International : Catalogue of Jet Airways
• Shubh Yatra : Air India
• Spice Route: Spice Jet
• Go Getter: Go Air
• Vistara : Vistara
• Travel 360: Air Asia
Benefits of in-flight advertising:
• Leads to at least 25% of audience shift from intended buyers to purchasers.
• In-flight magazines are read by approximately 91% of flyers.
• Domestic flyers average magazine reading time is at least 30-40 minutes.
• The readers are engaged to brand ads for a minimum of 1.5-8.5 hours during the flight.
• According to the sample survey at least 77% of flyers remember the in-flight advertising even after the exiting the flight.
• While designing a communication message the advertisers must remember that the airport advertising is aimed at targeting national audience and cannot target a particular city.
• The reach of airport advertising is directly proportional to the passenger traffic at any airport. The data related to passenger traffic and aircraft movements is released every month by the DGCA (Directorate General Of Civil Aviation).
• The lead time of airport advertising is comparatively higher than the lead time of other mediums owing to security and safety checks and approvals by airport authorities.
Why to choose MyHoardings Airline/Airport advertising services?
MyHoardings aims at providing the clients with best of creative and practical advertising materials based on their requirements. The team of professionals at MyHoadings works closely with the client to offer customized ads that fit their budget and creative standards. The aim of the company is to 'DELIVER RESULTS THROUGH GREAT IDEAS' and to achieve this the team at MyHoardings offers the best possible advertising solutions at competitive rates to their clients.
It would to best to associate with us for all your airport advertising needs as MyHoardings has more than 1000 advertising and marketing companies associated with itself in both rural and urban areas of the country. This makes it easy for us to book sites, get government approvals and other legal formal clearances very easily. We provide wide range of outdoor advertising solutions and keep ourselves updated with advertising trends and technologies, therefore for any inquiry on any form of advertising feel free to write to us !!
Contact us at business@myhoardings.com / +91 9953-847639.