Delhi is the national capital region of India. It has a population of about 25 million, making it the second most populous city of India. It is said that the footfall in Delhi is the highest as it is surrounded by several districts and state of Haryana, Uttar Pradesh and Rajasthan like Ghaziabad, Faridabad, Gurgaon, Noida and Meerut. In the last few years Gurgaon and Noida has become the business hub and because of this fact the number of cab commuters on highways have increased tremendously. The cabs covers around 150-200 km daily .Cabs are not just used by daily work commuters or business professionals but also frequently used for locations like airports, railway stations, corporate parks, malls and out of state too and can be included in Media Buying and Media Planning.
The major service providers for cab services in Delhi are Ola, Uber, Meru, Radio cab and many other small vendors too. The widespread use of taxis has given advertisers a platform for outdoor promotion and branding. A taxi on an average travels for a minimum of 45 minutes in one trip, which assures the visibility of the ad. More number of taxis just increases the overall impact and effectiveness of the ad.
Taxi Branding in Delhi is very cost effective method with assured ROI unlike other mediums.
- Visibility is very high as the number of cabs don’t limit to a one or two. Businesses can opt to advertise on full fleet of cabs at a very reasonable price. The length of the ad is usually 30 days but can be extended at any time.
- The external, 4 doors car branding, does not just attract passengers but also passersby. As the cab runs on different route every time it catches maximum attention.
- It is easier to calculate the returns as the number of passengers that used the taxi can be tracked easily as well as the total distance and area that a cab covered can be tracked.
Car Advertising Rates in India| Taxi Branding Cost –
|Car Advertising Mode||Minimum No of Cars||Car Ads Rate/Car/Month|
|External Door Wrap||50||₹ 4100|
|Internal Display||100||₹ 1300|
|Digital Screen||100||₹ 500|
FAQ’s for Cab Advertising in Delhi
Car Advertising is a category of transit media advertising in India which includes utilizing commercial cabs like Ola and Uber cabs to display brand advertisement on the four doors (external ) or inside car (Backside of the front seat). With growing utilization of private taxi’s in Indian metro cities like Delhi, Bengaluru, Mumbai, Kolkata and Chennai, it’s the latest form of transit ads in addition to bus branding, auto ads, metro advertising etc.
MyHoardings provide best rates for transit media advertising options like Car advertising in India in metro cities like Mumbai, Delhi and Bengaluru. Our card rates are most competitive for advertising on Ola and Uber cabs. The rates vary from INR 4K-4.5K/Cab/month depending on the chosen city and number of cars for advertisement.
What is the minimum number of cars required for “Taxi Advertising” campaign in cities like Delhi, Mumbai and Bengaluru?
Minimum order quantity for internal/external car branding campaign in India is 50 cars. For more details get in touch with team at MyHoardings.
Yes. Prices mentioned for car advertisement include both printing and mounting your Ad creative on Ola and UBER cabs.
Is there any separate permission required in Delhi, Bengaluru, Kolkata and Mumbai for advertisement to execute taxi advertising campaign?
Yes. Permissions are required in cases. However, MyHoardings takes care of all car advertising permissions in Bengaluru, Kolkata, Mumbai and Delhi for clients.
What kind of material used to print advertisement / sticker that are put on cars for “Car Branding” campaigns in India?
The material used for taxi branding is a high quality promotional grade vinyl adhesive.
Yes. Ad creative on the cars can be changed in between the ad campaign. However, printing and mounting charges need to be paid extra and this facility can be availed only for campaigns which run for two or more months.
Minimum duration of any Car advertising campaign in Delhi, Mumbai, Pune and Chennai is 30 days.
Are the taxes included in the mentioned price for cab branding campaign in Indian cities like Mumbai, Delhi, Chennai and Bengaluru?
No. GST charges are extra to the mentioned rates for car advertisement services in India.
Although the chances are unlikely, still in case any unexpected damage to creative takes place, once reported / observed MyHoardings will ensure to get it replaced within 3 working days. However, any damage due to natural phenomena like thunderstorm / earthquake / heavy rain etc. will not be considered under this commitment.
Have MyHoardings (Jugnoo Media Private Limited) done any such car advertising campaigns in the past?
Yes. In fact, MyHoardings is one of the Pioneer companies who started this new and highly visible transit media for advertising. MyHoardings have provided advertising services to 100+ clients, which includes brands like HP, Reliance, Indigo, Lanson, QuickRide, Narayana Health, Dunzo, Cars24, 24 Mantra, various Universities and many more.
MyHoardings can execute car advertisement campaigns across all major Indian cities. Please contact us at +91 9953-847639 or drop us an email at business [at] myhoardings.com