Delhi is the national capital region of India. It has a population of about 25 million, making it the second most populous city of India. It is said that the footfall in Delhi is the highest as it is surrounded by several districts and state of Haryana, Uttar Pradesh and Rajasthan like Ghaziabad, Faridabad, Gurgaon, Noida and Meerut. In the last few years Gurgaon and Noida has become the business hub and because of this fact the number of cab commuters on highways have increased tremendously. The cabs covers around 150-200 km daily .Cabs are not just used by daily work commuters or business professionals but also frequently used for locations like airports, railway stations, corporate parks, malls and out of state too.
The major service providers for cab services in Delhi are Ola, Uber, Meru, Radio cab and many other small vendors too. The widespread use of taxis has given advertisers a platform for outdoor promotion and branding. A taxi on an average travels for a minimum of 45 minutes in one trip, which assures the visibility of the ad. More number of taxis just increases the overall impact and effectiveness of the ad.
Taxi Branding in Delhi is very cost effective method with assured ROI unlike other mediums.
- Visibility is very high as the number of cabs don’t limit to a one or two. Businesses can opt to advertise on full fleet of cabs at a very reasonable price. The length of the ad is usually 30 days but can be extended at any time.
- The external, 4 doors car branding, does not just attract passengers but also passersby. As the cab runs on different route every time it catches maximum attention.
- It is easier to calculate the returns as the number of passengers that used the taxi can be tracked easily as well as the total distance and area that a cab covered can be tracked.
FAQ’s for Cab Advertising in Delhi
|What is Car Advertising / Cab Branding / Taxi Advertising?||Car Advertising includes utilizing commercial cabs like Ola/Uber cabs to display advertisement on the four external doors or inside car (Backside of the front seats)|
|How much does it cost for Taxi Advertising services in Delhi?||MyHoardings provide best rates for transit media advertising options like Car advertising / Cab advertising in Delhi. Our card rates are most competitive for branding on Ola and Uber cabs in Delhi. Offer rates for Cab branding services are available in the “Rate and Info” section present above.|
|What is the minimum number of cars required for “Taxi Advertising” campaign in Delhi?||Minimum order quantity for internal/external car branding campaign in Delhi is 100 cars.|
|Are the printing and mounting costs included in the prices (mentioned above) for car advertising services in Delhi?||Yes. Prices for both printing and mounting your Ad creative on Ola and Uber cabs advertising is included in the price mentioned above.|
|Is there any separate permission required in Delhi for advertisement to execute taxi advertising campaign?||Yes. Permissions are required. However, MyHoardings takes care of all permissions for clients.|
|What is the material used to print advertisement/ sticker that are put on cabs for “Car Branding” campaigns in Delhi?||The material used is a high quality promotional grade vinyl adhesive.|
|Can we change the creative on the cars while “Taxi Advertisement” campaign is live in Delhi?||Yes. Advertisement on the cars can be changed in between the campaign. However, printing and mounting charges will be extra and this facility is only for campaigns which run for three or more months.|
|What is the minimum duration for Taxi advertising / Cab advertising / Car branding campaign in Delhi?||Minimum duration of any Car advertising in Delhi is 30 days.|
|Are the taxes included in the above mentioned price for cab branding campaign in Delhi?||No. GST charges are extra.|
|Who is responsible for any torn/damage of creative while such transit media campaigns are live?||Although the chances are unlikely, still in case any damage to creative takes place, MyHoardings will ensure to get it replaced within working days. However, any damage due to natural phenomena like thunderstorm / earthquake etc. will not be considered under this commitment.|
|Have MyHoardings done any such advertising campaigns in Delhi in the past?||Yes. Infact, MyHoardings is one of the Pioneer companies who started this new and highly visible transit media for advertising. MyHoardings have provided advertising services to 100+ clients, which includes brands like Reliance, Indigo, Popodax , HP, Cars24, 24 Mantra, various Universities and many more.|
|Apart from Delhi, can you execute Car advertising campaigns in Delhi/NCR as well?||Yes, we can. Please contact us at +91 9953-847639 or drop us an email at business [at] myhoardings.com|