Uber cab services are most sought after cab service in many cities of India. Some interesting facts about Uber that ensured the success of this start-up:
- Uber currently operate in 28 Indian cities including Delhi, Mumbai, Kolkata, Bangalore etc.
- Uber cab booking is done via Uber app.
- Uber drivers are provided with i-phones for tracking their customer and reaching the location on time.
- Uber does not own the vehicles; drivers register their own vehicles for being an Uber driver.
- Uber allows its drivers to operate with other cab services and only pick an Uber ride when available.
- Uber rating goes two ways, the customer rates the driver and the driver too rates the customers at the end of the ride.
- On booking, Uber cabs do not ask for one time password (OTP) like other cab services.
Taxi advertising is a part of outdoor or Out of Home OOH advertising. Some advertisers use taxi advertising along with other media activities such as TV ads, radio ads and print ads etc, while others use them as a single promotional tool extensively for mass reach and publicity. The kind of response the brands expects from outdoor advertising determines the magnitude of an advertising Campaign. Whether Car advertising is used as stand-alone promotional tool or as a part of other media mix, it is sure to bring benefits to the brand such as:
- Higher Brand recall
- Enhanced reach
- Increased visibility
- Greater Brand awareness
- Increased sales
- More Brand loyalty
- Positive Brand reinforcement
Tips for Uber cab branding
MyHoardings is leading Uber car branding company in India can be more impactful than other outdoor advertising mediums as the concept of car branding is new and anything innovative definitely grabs more eye-balls than usual. Here are a few tips for impactful cab branding:
- Car model: Decide the car models that will ride your ad. Uber has three categories of cars; Uber Go, Uber X and Uber black. These categories differ in terms of size, base fare and comfort. One should select the Uber cabs depending on its target audience. For targeting middle-class section of the society you can select Uber Go and Uber X while for upper class, Uber Black luxury cars will be suitable.
- Location: As Uber cab service is being offered in 28 Indian cities, the advertisers are free to pick the location for advertising as per requirement. However, it is important to cross-check that the government of particular state allows cab advertising or not as for some states cab branding is banned.
- Visual Appeal: As cabs move around in every nook and corner of the cities, it is the matter of utmost importance that the ads displayed on cabs are visually stunning. If the creative for car advertising has dull graphics or colours, it will fail to reap the desired impact.
- Precise copy: Cab branding has limited ad placement options therefore the ads should not be text heavy. The font should be clear, the communication should be precise and the colours should be bright.
Car branding is gaining pace observing its reach and effectiveness. With private companies like Uber entering the cab service business and making intra-city travel comfortable and affordable, the advertisers has got new arena to explore in terms of outdoor advertising through cab branding.