Airport advertising is widely regarded as one of the most impactful out-of-home (OOH) media channels. However, brands today face a...
Indrajeet Pal
Airport advertising is one of the most premium and regulated forms of out-of-home media. However, before launching a campaign, advertisers...
Airport advertising is often perceived as a premium branding medium. However, modern marketers increasingly ask a critical question: how is...
Airport advertising has evolved into one of the most premium and influential out-of-home (OOH) media channels. Today, brands do not...
Airport advertising plays a unique role in brand building. Unlike many outdoor formats, it reaches audiences when they are attentive,...
Qatar Tourism continues to redefine destination marketing through innovation and integration. Its boarding pass and wayfinding media initiative at Hamad...
Luxury fashion house Louis Vuitton brought haute couture to travel spaces with an exclusive interactive DOOH and pop-up lounge campaign...
In a creative collaboration that blended technology with travel inspiration, Samsung and Tourism Australia launched a vibrant luggage trolley and...
Global sportswear giant Nike reimagined airport advertising with a kinetic twist at John F. Kennedy International Airport (JFK). The brand...
Global streaming leader Netflix once again pushed creative boundaries with its “Rise of Series” campaign at Incheon International Airport (ICN)...
