Times OOH Curved Digital Videowall at Manohar International Airport Redefines Airport DOOH in India

India’s airport advertising ecosystem is rapidly evolving as brands seek immersive, high-attention environments. Strengthening this transformation, Times OOH has installed a ceiling-suspended curved digital videowall at Goa’s Manohar International Airport, introducing a first-of-its-kind digital canvas for Indian airport media.

This innovative format marks a significant milestone in the growth of digital out-of-home (DOOH) advertising, combining scale, motion, and architectural integration to create powerful brand storytelling opportunities.

Times OOH Curved Digital Videowall at Manohar International Airport Explained

The newly launched curved digital videowall represents a departure from traditional flat screen placements. Suspended from the ceiling, the display flows seamlessly with the terminal’s architecture, delivering a panoramic visual experience for travellers.

Unlike conventional digital panels, this curved structure wraps content naturally across its surface. As a result, brand visuals appear cinematic, fluid, and highly immersive.

By integrating the screen directly into the airport environment, Times OOH has transformed unused overhead space into a premium communication zone.

A First-of-Its-Kind DOOH Innovation in India

This installation stands out as one of India’s most advanced airport DOOH formats. Ceiling-mounted curved videowalls remain rare even in global aviation hubs.

Therefore, the Manohar International Airport deployment sets a new benchmark for creative execution within Indian airport advertising.

The format allows brands to move beyond static messaging and embrace motion-led storytelling, 3D-style visuals, and sequential narratives that unfold as passengers move through the terminal.

Why Manohar International Airport Is a Strategic Location

Goa’s Manohar International Airport plays a crucial role in India’s tourism network. It attracts a mix of domestic leisure travellers, international visitors, premium holidaymakers, and event tourists.

Because travellers often arrive relaxed and experience extended dwell time, advertising exposure increases naturally. Moreover, the airport’s modern design complements high-impact digital formats.

This makes the location ideal for immersive DOOH innovations that demand attention and deliver strong recall.

Transforming Terminal Spaces Into Brand Experiences

Airports are no longer transit-only environments. They have evolved into experiential spaces where travellers engage visually and emotionally.

The Times OOH curved digital videowall enhances this shift by turning terminal ceilings into storytelling canvases. Instead of competing at eye level with multiple screens, the format commands attention from above.

Consequently, passengers encounter brand visuals organically as they navigate the terminal, creating a memorable viewing experience without interruption.

Unlocking New Creative Possibilities for Brands

This immersive digital canvas opens up new creative opportunities for advertisers.

Brands can now deploy:

• Panoramic video storytelling

• Seamless motion graphics

• Travel-themed narratives

• Luxury brand films

• Tourism and destination visuals

Because the screen curves naturally, content appears dynamic from multiple viewing angles. This improves visual continuity and strengthens emotional impact.

As a result, brands can elevate campaigns from simple promotion to experience-led communication.

Strengthening India’s DOOH Evolution

India’s DOOH ecosystem is witnessing rapid modernization across airports, metros, malls, and transit hubs. Times OOH’s innovation reflects a broader industry push toward premium digital infrastructure.

By introducing globally comparable formats within Indian airports, media owners are attracting higher-value advertisers and longer-term campaign commitments.

Furthermore, such installations encourage creative agencies to design content specifically for DOOH rather than repurposing digital videos.

Premium Audience Engagement Through Airport DOOH

Airport audiences remain among the most valuable segments for advertisers. Travellers typically represent higher income groups, aspirational lifestyles, and strong brand receptivity.

The ceiling-suspended videowall leverages high dwell time zones, ensuring prolonged exposure. Unlike mobile ads, travellers cannot skip or scroll past large-format digital installations.

This sustained visibility significantly enhances brand recall and perception.

A New Direction for Indian Airport Advertising

The launch of the Times OOH curved digital videowall at Manohar International Airport signals a new direction for airport media in India.

Rather than relying solely on quantity of screens, the focus is shifting toward quality of experience. Immersive formats deliver deeper engagement while aligning with modern terminal architecture.

This evolution mirrors global airport advertising trends, positioning Indian aviation hubs as world-class brand platforms.

The Future of Immersive DOOH in India

As airports continue upgrading infrastructure, immersive DOOH formats are expected to grow across major Indian cities. Curved screens, ceiling installations, and experiential digital canvases will likely become central to premium media planning.

Times OOH’s initiative demonstrates how innovation can unlock underutilised spaces and transform them into high-impact communication zones.

Ultimately, this development reinforces the idea that the future of airport advertising lies not just in visibility — but in immersion.