Found in the departure area of the airport, lounges cater to the premium flyers (Sec A & A++) in the airport. The premium flyers are the business class fliers, frequent fliers of airlines, and the premium credit card holders who spend somewhere around a quarter of an hour to an hour in the lounge area. Advertising in the lounge area of the airport puts across the message of your brand to a greater captive audience and to the more affluent sections of the society.