The Goa Airport operational since the year 2015, has catered to people in the likes of public sector unit workers, corporate and MNC employees, entrepreneurs, working personnel from the Small Business Enterprises, tourists, foreign delegates, and quite a lot of foreign travelers. Apart from rendering its services to middle class Indians and locals from affluent families, the airport is also the hub of foreign tourists entering the state in great numbers. Thus, the Goa Airport is a crucial vantage point for marketers and airport branding agencies for reaching a diverse and wide audience throughout the country and the globe.