Mumbai airport is arguably the busiest airport in India since it is both very well connected to all other domestic airports in India, as well as it serves to ferry people far and wide throughout all the major destinations in the world. Therefore, Airport advertising in Mumbai is a hot trend not only among the entrepreneurs and business owners in Mumbai but also among the business organizations throughout the country.
There is a jostling competition among business companies to occupy a share of ad space in and around the airport, as the Mumbai airport Branding is the top-tier venue to promote one’s business in India.
As footfalls are the highest in airports than it has ever been before, the advertising agencies are heavily banking on effective marketing messages to be delivered to people to create a greater audience reach and make their brand relate-able, so much so that people find it tough to ignore. Besides the global outreach, the giant screens and hoardings become a part of the status quo of the Mumbai Airport Advertising. The chief examples being New York’s Times Square and London’s Picadilly Square which have now become iconic structures and major tourist hot spots because of their iconic ad screens.
The Mumbai airport, therefore, is a spectacular stage for business companies to exhibit their brand and poses great opportunities for businesses to create a general awareness about their brand as the airport sees thousands of both national and international travelers each day. People generally spend more than an hour and a half inside the airport, giving the companies ample time to engage with their potential, upmarket target audience.
Myriads of cultures and nationalities come together and merge at the airport, making Mumbai airport the hub of countless Airport advertising opportunities.