The Indore Airport is mainly visited by the employees from the MNCs and the corporate companies, entrepreneurs from the small and medium enterprises, working personnel from the public sector units, employees from the other regional industries, businessmen, students, tourists, etc. A significant portion of the passengers in the Indore Airport are from the middle class, the upper middle class and the rich families and hence, are the kind of audience that you would like to advertise your brand to. The passengers of an airport are a highly captive audience. Therefore, airport advertising gives your brand the advantage of being broadcasted to the audience at the eye level.