Of late, Vadodara has emerged as a major industrial and economic center of Gujarat. Hence, the city is now flooded with entrepreneurs and employees from all over the country. The number of air passengers to and from the city is only on the rise, comprising mainly of entrepreneurs, top executives, corporate professionals, working professionals from the middle and the upper middle class families, etc. The Vadodara Airport also caters to tourists, businessmen, affluent families, corporate professionals, famous personalities and people from the creative professions, etc. The statistics show that majority of flyers in the Vadodara Airport constitute the youth populace of the country from the age group of 20-35 who are the most preferred target audience of a brand as they are the primary consumers in the economic market.