The city of Bhopal sits right in the centre of the state Madhya Pradesh. The airport is gaining popularity each day as the city is warming up to the airport and is switching to flights for their mode of long distance transit. This makes the Raja Bhoj Airport a crucial juncture for advertising in the city to capture the fancy of the affluent and hence, the commercially responsive audience of the city. The airport is frequented mostly by the upper middle class and the rich families in the state.