How does Ola cab service works?
Ola cab service is gaining popularity for economical and comfortable rides. Ola cabs are rendering their services in 110 cities across India including metro cities like Delhi, Mumbai, Bangalore, Kolkata, Pune, and Hyderabad etc. Anyone who wishes to take a ride needs to have the Ola app installed in their phone. Once the booking is done via app, the Ola cab arrives at the pickup spot and drops you at the desired location. The fare is calculated on the basis of car selected and distance traveled. With Ola cab services, advertises too have found a new way for promoting a brand in terms of Ola car branding services.
How to use Ola branding for your product or service?
Before making Ola cabs a part of an effective outdoor advertising campaign, one needs to consider the following:
- Location: Narrow down the cities or areas your product should be seen using car branding.
- Target audience: Focus on what kind of target audience should receive the message, travelers who use economical cars or travelers who prefer luxury cars.
- Placement: Decide whether the ads displayed by Ad agency on car be placed as car wraps or will be playing on the LED screens or tabs installed in the cars or will be on the car carriers or on seats of the cabs.
- Duration: Will the car advertising campaign be effective in one month or lesser; the duration will determine the cost of the taxi advertising campaign.
For booking Ola cars for branding purposes one can either approach the company directly or via ad agencies. Approaching via ad agency like MyHoardings is always beneficial as one can get the work done without dragging themselves into paperwork and legal hassles. Outdoor ad agencies like myhoardings.com excel in OOH advertising niche and handle such tasks diligently. They take the brief from the client and coordinate with OLA cab services to get your ads going!
Car Advertising Cost | Taxi Branding Rates in India
|Car Advertising Mode||Minimum No of Cars||Car Ads Rate/Car/Month|
|External Door Wrap||50||₹ 4100|
|Internal Display||100||₹ 1300|
|Digital Screen||100||₹ 500|
Car Advertising is a category of transit media advertising in India which includes utilizing commercial cabs like Ola and Uber cabs to display brand advertisement on the four doors (external ) or inside car (Backside of the front seat). With growing utilization of private taxi’s in Indian metro cities like Delhi, Bengaluru, Mumbai, Kolkata and Chennai, it’s the latest form of transit ads in addition to bus branding, auto ads, metro advertising etc.
MyHoardings provide best rates for transit media advertising options like Car advertising in India in metro cities like Mumbai, Delhi and Bengaluru. Our card rates are most competitive for advertising on Ola and Uber cabs. The rates vary from INR 4K-4.5K/Cab/month depending on the chosen city and number of cars for advertisement.
What is the minimum number of cars required for “Taxi Advertising” campaign in cities like Delhi, Mumbai and Bengaluru?
Minimum order quantity for internal/external car branding campaign in India is 50 cars. For more details get in touch with team at MyHoardings.
Yes. Prices mentioned for car advertisement include both printing and mounting your Ad creative on Ola and UBER cabs.
Is there any separate permission required in Delhi, Bengaluru, Kolkata and Mumbai for advertisement to execute taxi advertising campaign?
Yes. Permissions are required in cases. However, MyHoardings takes care of all car advertising permissions in Bengaluru, Kolkata, Mumbai and Delhi for clients.
What kind of material used to print advertisement / sticker that are put on cars for “Car Branding” campaigns in India?
The material used for taxi branding is a high quality promotional grade vinyl adhesive.
Yes. Ad creative on the cars can be changed in between the ad campaign. However, printing and mounting charges need to be paid extra and this facility can be availed only for campaigns which run for two or more months.
Minimum duration of any Car advertising campaign in Delhi, Mumbai, Pune and Chennai is 30 days.
Are the taxes included in the mentioned price for cab branding campaign in Indian cities like Mumbai, Delhi, Chennai and Bengaluru?
No. GST charges are extra to the mentioned rates for car advertisement services in India.
Although the chances are unlikely, still in case any unexpected damage to creative takes place, once reported / observed MyHoardings will ensure to get it replaced within 3 working days. However, any damage due to natural phenomena like thunderstorm / earthquake / heavy rain etc. will not be considered under this commitment.
Have MyHoardings (Jugnoo Media Private Limited) done any such car advertising campaigns in the past?
Yes. In fact, MyHoardings is one of the Pioneer companies who started this new and highly visible transit media for advertising. MyHoardings have provided advertising services to 100+ clients, which includes brands like HP, Reliance, Indigo, Lanson, QuickRide, Narayana Health, Dunzo, Cars24, 24 Mantra, various Universities and many more.
MyHoardings can execute car advertisement campaigns across all major Indian cities. Please contact us at +91 9953-847639 or drop us an email at business [at] myhoardings.com