Metyis Airport Campaign at Schiphol Declares: “Others Consult, We Deliver”

A Bold Statement in a High-Stakes Business Hub

Metyis, a global consultancy and digital services firm, has taken its brand positioning to new heights with a bold airport advertising campaign at Schiphol Airport, Amsterdam. Featuring the striking tagline “Others consult, we deliver,” the campaign reinforces Metyis’ identity as a results-driven partner in a space often dominated by strategy without execution.

The messaging is direct, confident, and disruptive—designed to speak to high-level decision-makers, frequent travelers, and business professionals passing through one of Europe’s busiest aviation corridors.

Why Schiphol Airport?

Amsterdam’s Schiphol Airport is a global gateway connecting major European, Asian, and North American markets. For a firm like Metyis, whose clientele includes top executives, corporate leaders, and innovation-driven enterprises, this location offers unmatched access to a highly relevant and premium audience.

With over 70 million annual passengers—many of them from the business and consulting ecosystem—the airport provides a platform where brand presence meets strategic opportunity.

The Campaign Execution: Clean, Confident, and Minimalist

The creative concept aligns with Metyis’ core philosophy: clarity in execution. The visuals are intentionally minimalist, featuring sharp contrasts, bold fonts, and clear messaging. “Others consult, we deliver” is the centerpiece of each creative, presented on sleek digital panels and static backdrops throughout the airport’s business-heavy zones—lounges, boarding corridors, and executive waiting areas.

This execution style isn’t flashy—it’s focused. And that makes the message even more powerful in a space saturated with generic corporate advertising.

Delivering a Message That Cuts Through

What makes this campaign effective is its clear differentiation strategy. In a market flooded with consultancies that emphasize frameworks and theory, Metyis boldly positions itself as the firm that moves past the pitch deck into actual implementation.

The campaign subtly challenges the status quo of the consulting world, striking a chord with business leaders who value speed, accountability, and measurable outcomes. It transforms Metyis from just another consultancy into a doer’s brand—one that clients can count on to not only strategize, but execute.

Global Branding with Local Impact

Though headquartered globally, Metyis’ decision to advertise at Schiphol reflects a targeted European expansion strategy. The firm is clearly signaling its commitment to playing in the region’s major economic centers and doing so with the kind of gravitas that airport campaigns are uniquely equipped to deliver.

It also underlines how airport OOH media is evolving—from being merely a branding exercise to a strategic touchpoint for engagement, trust-building, and positioning.

Industry Take: Airports as Strategic Brand Real Estate

As this campaign illustrates, airports continue to serve as premium OOH spaces where brands can connect with affluent, mobile, and influential audiences. Whether it’s consulting, finance, or technology, the battle for attention among B2B service providers is increasingly being fought at airport gates and lounges.

MyHoardings’ Insight: What Brands Can Learn

Although Metyis executed this campaign in Europe, its approach holds valuable lessons for Indian and global advertisers alike. At MyHoardings, we’re seeing increased demand for airport-based OOH campaigns in India from consulting, fintech, and SaaS companies seeking visibility among CXOs, investors, and policy influencers.

If your brand is looking to gain meaningful exposure at top airports across India, MyHoardings offers full-service OOH solutions—from creative to media buying. Reach out at business@myhoardings.com or call 9953847639 to launch your own high-impact airport campaign.