Cab branding in Allahabad
At the time when the apex fair ‘The Aradh Kumbh Mela’ is about to end on the auspicious day of Mahashivratri that is on 4th March 2019, the brands are trying their last shot to woo the consumers. From ad campaigns to outdoor hoardings everything is at full swing at the Aradh Kumbh Mela ,Allahabad. Devotees from across the world had come to take bath in holy river Sangam and now after 2 months of great enthusiasm and spiritual celebrations they are retiring back to their hometowns.
As this is the last segment of the fair, the brands are making an effort to create positive impression in target audience’s mind and make some offers so that consumers take along the brand’s image at top of their mind. The efforts include free product samples, discount cards, gift coupons, free gifts and many such freebies. Apart from distributing freebies, the brands are focusing on cab branding in Allahabad as they stand as a very crucial medium of brand communication when the audience are travelling back to their respective destinations. Ola cabs are operating in Allahabad for many years now and they have gained a lot of popularity among the middle and upper-middle section of the society for offering comfortable, cheap and secure rides.
Local cab branding as well as Ola cab branding can be very impactful in Allahabad for the following reasons:
- As the grand event ‘Aradh Kumbh Mela‘ is about to end a lot of people will hire taxi or cab services to reach train stations, bus stands and airports. This travel time can be utilized by brands to interact with the rider without any distraction.
- Cabs offer both interior and exterior ad placement options such as ads on back of car seats, side panel ads, full cab ads, static or audio-video ads on LED screens installed inside cabs etc. All these ad placement options help in catching the audience’s attention to the maximum.
- The cab ads such as roof top ads and back panel ads catch the pedestrian’s attention from afar, which also helps in creating brand impression.
- Cab branding helps in creating brand awareness as well as brand reinforcement through creative images, crisp message and bright colors.