Cab branding in Allahabad
At the time when the apex fair ‘The Aradh Kumbh Mela’ is about to end on the auspicious day of Mahashivratri that is on 4th March 2019, the brands are trying their last shot to woo the consumers. From ad campaigns to outdoor hoardings everything is at full swing at the Aradh Kumbh Mela ,Allahabad. Devotees from across the world had come to take bath in holy river Sangam and now after 2 months of great enthusiasm and spiritual celebrations they are retiring back to their hometowns.
As this is the last segment of the fair, the brands are making an effort to create positive impression in target audience’s mind and make some offers so that consumers take along the brand’s image at top of their mind. The efforts include free product samples, discount cards, gift coupons, free gifts and many such freebies. Apart from distributing freebies, the brands are focusing on cab branding in Allahabad as they stand as a very crucial medium of brand communication when the audience are travelling back to their respective destinations. Ola cabs are operating in Allahabad for many years now and they have gained a lot of popularity among the middle and upper-middle section of the society for offering comfortable, cheap and secure rides.
Local cab branding as well as Ola cab branding can be very impactful in Allahabad for the following reasons:
- As the grand event ‘Aradh Kumbh Mela‘ is about to end a lot of people will hire taxi or cab services to reach train stations, bus stands and airports. This travel time can be utilized by brands to interact with the rider without any distraction.
- Cabs offer both interior and exterior car branding placement options such as ads on back of car seats, side panel ads, full cab ads, static or audio-video ads on LED screens installed inside cabs etc. All these ad placement options by Ad agency help in catching the audience’s attention to the maximum.
- The cab ads such as roof top ads and back panel ads catch the pedestrian’s attention from afar, which also helps in creating brand impression.
- Cab branding helps in creating brand awareness as well as brand reinforcement through creative images, crisp message and bright colors.
Car Advertising Cost | Taxi Branding Rates in India
|Car Advertising Mode||Minimum No of Cars||Car Ads Rate/Car/Month|
|External Door Wrap||50||₹ 4100|
|Internal Display||100||₹ 1300|
|Digital Screen||100||₹ 500|
FAQ’s for Car Advertising in Allahabad
Car Advertising is a category of transit media advertising in India which includes utilizing commercial cabs like Ola and Uber cabs to display brand advertisement on the four doors (external ) or inside car (Backside of the front seat). With growing utilization of private taxi’s in Indian metro cities like Delhi, Bengaluru, Mumbai, Kolkata and Chennai, it’s the latest form of transit ads in addition to bus branding, auto ads, metro advertising etc.
MyHoardings provide best rates for transit media advertising options like Car advertising in India in metro cities like Mumbai, Delhi and Bengaluru. Our card rates are most competitive for advertising on Ola and Uber cabs. The rates vary from INR 4K-4.5K/Cab/month depending on the chosen city and number of cars for advertisement.
What is the minimum number of cars required for “Taxi Advertising” campaign in cities like Delhi, Mumbai and Bengaluru?
Minimum order quantity for internal/external car branding campaign in India is 50 cars. For more details get in touch with team at MyHoardings.
Yes. Prices mentioned for car advertisement include both printing and mounting your Ad creative on Ola and UBER cabs.
Is there any separate permission required in Delhi, Bengaluru, Kolkata and Mumbai for advertisement to execute taxi advertising campaign?
Yes. Permissions are required in cases. However, MyHoardings takes care of all car advertising permissions in Bengaluru, Kolkata, Mumbai and Delhi for clients.
What kind of material used to print advertisement / sticker that are put on cars for “Car Branding” campaigns in India?
The material used for taxi branding is a high quality promotional grade vinyl adhesive.
Yes. Ad creative on the cars can be changed in between the ad campaign. However, printing and mounting charges need to be paid extra and this facility can be availed only for campaigns which run for two or more months.
Minimum duration of any Car advertising campaign in Delhi, Mumbai, Pune and Chennai is 30 days.
Are the taxes included in the mentioned price for cab branding campaign in Indian cities like Mumbai, Delhi, Chennai and Bengaluru?
No. GST charges are extra to the mentioned rates for car advertisement services in India.
Although the chances are unlikely, still in case any unexpected damage to creative takes place, once reported / observed MyHoardings will ensure to get it replaced within 3 working days. However, any damage due to natural phenomena like thunderstorm / earthquake / heavy rain etc. will not be considered under this commitment.
Have MyHoardings (Jugnoo Media Private Limited) done any such car advertising campaigns in the past?
Yes. In fact, MyHoardings is one of the Pioneer companies who started this new and highly visible transit media for advertising. MyHoardings have provided advertising services to 100+ clients, which includes brands like HP, Reliance, Indigo, Lanson, QuickRide, Narayana Health, Dunzo, Cars24, 24 Mantra, various Universities and many more.
MyHoardings can execute car advertisement campaigns across all major Indian cities. Please contact us at +91 9953-847639 or drop us an email at business [at] myhoardings.com