Cab branding in Allahabad
At the time when the apex fair ‘The Aradh Kumbh Mela’ is about to end on the auspicious day of Mahashivratri that is on 4th March 2019, the brands are trying their last shot to woo the consumers. From ad campaigns to outdoor hoardings everything is at full swing at the Aradh Kumbh Mela ,Allahabad. Devotees from across the world had come to take bath in holy river Sangam and now after 2 months of great enthusiasm and spiritual celebrations they are retiring back to their hometowns.
As this is the last segment of the fair, the brands are making an effort to create positive impression in target audience’s mind and make some offers so that consumers take along the brand’s image at top of their mind. The efforts include free product samples, discount cards, gift coupons, free gifts and many such freebies. Apart from distributing freebies, the brands are focusing on cab branding in Allahabad as they stand as a very crucial medium of brand communication when the audience are travelling back to their respective destinations. Ola cabs are operating in Allahabad for many years now and they have gained a lot of popularity among the middle and upper-middle section of the society for offering comfortable, cheap and secure rides.
Local cab branding as well as Ola cab branding can be very impactful in Allahabad for the following reasons:
- As the grand event ‘Aradh Kumbh Mela‘ is about to end a lot of people will hire taxi or cab services to reach train stations, bus stands and airports. This travel time can be utilized by brands to interact with the rider without any distraction.
- Cabs offer both interior and exterior ad placement options such as ads on back of car seats, side panel ads, full cab ads, static or audio-video ads on LED screens installed inside cabs etc. All these ad placement options help in catching the audience’s attention to the maximum.
- The cab ads such as roof top ads and back panel ads catch the pedestrian’s attention from afar, which also helps in creating brand impression.
- Cab branding helps in creating brand awareness as well as brand reinforcement through creative images, crisp message and bright colors.
FAQ’s for Car Advertising in Allahabad
|What is Car Advertising / Cab Branding / Taxi Advertising?||Car Advertising includes utilizing commercial cabs like Ola/Uber cabs to display advertisement on the four external doors or inside car (Backside of the front seats)|
|How much does it cost for Taxi Advertising services in Allahabad?||MyHoardings provide best rates for transit media advertising options like Car advertising / Cab advertising in Allahabad. Our card rates are most competitive for branding on Ola and Uber cabs in Allahabad. Offer rates for Cab branding services are available in the “Rate and Info” section present above.|
|What is the minimum number of cars required for “Taxi Advertising” campaign in Allahabad?||Minimum order quantity for internal/external car branding campaign in Allahabad is 100 cars.|
|Are the printing and mounting costs included in the prices (mentioned above) for car advertising services in Allahabad?||Yes. Prices for both printing and mounting your Ad creative on Ola and Uber cabs advertising is included in the price mentioned above.|
|Is there any separate permission required in Allahabad for advertisement to execute taxi advertising campaign?||Yes. Permissions are required. However, MyHoardings takes care of all permissions for clients.|
|What is the material used to print advertisement/ sticker that are put on cabs for “Car Branding” campaigns in Allahabad?||The material used is a high quality promotional grade vinyl adhesive.|
|Can we change the creative on the cars while “Taxi Branding” campaign is live in Allahabad?||Yes. Advertisement on the cars can be changed in between the campaign. However, printing and mounting charges will be extra and this facility is only for campaigns which run for three or more months.|
|What is the minimum duration for Taxi advertising / Cab advertising / Car branding campaign in Allahabad?||Minimum duration of any Car advertising in Allahabad is 30 days.|
|Are the taxes included in the above mentioned price for cab branding campaign in Allahabad?||No. GST charges are extra.|
|Who is responsible for any torn/damage of creative while such transit media campaigns are live?||Although the chances are unlikely, still in case any damage to creative takes place, MyHoardings will ensure to get it replaced within working days. However, any damage due to natural phenomena like thunderstorm / earthquake etc. will not be considered under this commitment.|
|Have MyHoardings done any such advertising campaigns in Allahabad in the past?||Yes. Infact, MyHoardings is one of the Pioneer companies who started this new and highly visible transit media for advertising. MyHoardings have provided advertising services to 100+ clients, which includes brands like Reliance, Indigo, Popodax , HP, Cars24, 24 Mantra, various Universities and many more.|
|Apart from Allahabad, can you execute Car advertising campaigns in rest of Uttar Pradesh as well?||Yes, we can. Please contact us at +91 9953-847639 or drop us an email at business [at] myhoardings.com|