Salesforce Takes Off with Premium Inflight Seatback Campaign on Air India — Executed by ATINOOH

In a landmark move that elevates brand communication to new heights—literally—Salesforce, the global leader in CRM and business cloud solutions, has launched a high-impact inflight advertising campaign across Air India’s seatback entertainment screens. The campaign, executed seamlessly by inflight media specialist ATINOOH, marks a strategic pivot in Salesforce’s India marketing efforts by targeting high-value decision-makers in a captive, premium environment.

This execution places Salesforce directly in front of business travelers, CXOs, consultants, and IT leaders flying across India and the world—turning every Air India seatback screen into a potential touchpoint for brand storytelling and thought leadership.

At MyHoardings, we’re proud to highlight this campaign as a prime example of how inflight media is becoming a mission-critical channel for brands seeking engagement with India’s most influential audiences.

Campaign Overview: Where the Cloud Meets the Cabin

With Salesforce going live on Air India seatback screens, the campaign delivers immersive branding through:

• ? Full-screen promotional videos featuring Salesforce’s solutions for sales, service, and business transformation

• ?️ Dynamic QR-based calls-to-action to drive post-flight digital engagement

• ? Contextual brand messaging tailored to resonate with mobile-first, business-focused flyers

• ? Language and region-specific customization for both domestic and international sectors

Executed across Air India’s domestic and long-haul routes, this campaign ensures that Salesforce maintains visibility throughout the passenger journey—from boarding to touchdown.

Why Inflight Seatback Media Matters for Salesforce

At a time when screen fatigue and digital saturation challenge most B2B marketers, inflight seatback screens offer a unique and undistracted moment of attention.

? Captive Audience in a Premium Setting

Passengers aboard Air India—especially those flying business and executive class—include enterprise decision-makers, policymakers, IT leaders, and high-net-worth professionals.

⏱️ Long-Form Engagement

Unlike digital ads that can be skipped or blocked, inflight media allows passengers to absorb messaging over hours of flight time. It’s a high-retention channel with significantly lower ad clutter.

? Offline-to-Online Bridging

With embedded QR codes and call-to-actions, the campaign turns passive viewership into active engagement, encouraging flyers to explore Salesforce’s solutions post-flight.

This inflight campaign is not just about awareness—it’s a conversion funnel set in motion mid-air.

The Role of ATINOOH: Media Innovation at Altitude

The campaign’s flawless execution is credited to ATINOOH, a leading name in aviation media solutions. With exclusive access to onboard media assets, ATINOOH handled:

• ? Fleet-wide media planning and segmentation

• ? Content integration on Air India’s inflight entertainment systems

• ? Creative compliance with aviation display standards

• ? Route-based targeting and deployment scheduling

Their expertise ensured that Salesforce’s campaign appeared on the right routes, at the right time, to the right people—including India’s most frequent flyers.

Salesforce’s Marketing Evolution in India

Salesforce has been steadily growing its India footprint, not just through product expansion but also through brand visibility efforts across strategic platforms. The Air India campaign marks a deliberate step into experiential ambient media, especially relevant to enterprise tech buyers who value trust, visibility, and direct engagement.

By showing up in-flight—where critical business thinking happens uninterrupted—Salesforce underscores its commitment to being present in moments that matter.

The MyHoardings Perspective: Inflight Advertising is the Next Premium Battleground

At MyHoardings, we believe that airports and inflight environments are the next great media frontier for B2B and premium B2C brands. The Salesforce x ATINOOH campaign confirms several industry truths:

✅ Elite reach delivers exponential brand value
✅ Ambient brand presence builds quiet credibility
✅ Transit moments offer unmatched recall and retention
✅ Inflight media blends narrative, visuals, and performance potential

For brands looking to enter boardrooms via brand storytelling, this campaign shows that influence can begin at cruising altitude.

Ready to Launch Your Brand at 30,000 Feet? Let’s Fly Together.

MyHoardings connects brands with India’s most powerful inflight, airport, and transit media opportunities, offering:

• ? Access to major airlines including Air India, Vistara, and Indigo

• ? Seatback screen media, tray table branding, inflight magazines, boarding pass ads

• ? Strategic planning and message localization

• ? Campaign analytics and engagement reports

? Call: +91 995384-7639
? Email: business@myhoardings.com
? Website: www.myhoardings.com

Let’s take your brand where your audience already is—in the sky, thinking ahead.

Conclusion: A Cloud Brand Lands in the Skies

With this campaign, Salesforce shows what it means to market with altitude and intention. Partnering with ATINOOH for flawless execution, the brand has redefined how tech marketing can break out of the digital grid—and land right where the decisions happen.

In a world crowded with fleeting ads, this inflight presence speaks volumes—steady, strategic, and sky-high.