The role of media rights in metro rail, airport, and smart city advertising contracts has become increasingly strategic in India’s...
Month: December 2025
Mumbai is a city that never pauses. With millions of residents commuting daily for work, education, and business, transit-led advertising...
Media buying in Bengaluru has evolved into a highly strategic function as the city continues to expand as India’s leading...
Government media tenders in India are a structured and regulated mechanism through which public sector bodies appoint agencies for advertising,...
The Indian media and advertising ecosystem is built on a complex yet well-structured system of rights ownership and monetisation. Understanding...
Programmatic display advertising has transformed how brands buy and optimise digital media in India. Instead of manually negotiating placements, advertisers...
Display advertising continues to be one of the most widely used digital marketing formats for brands looking to build visibility,...
