Q: What is the minimum number of cabs needed for “Cab Advertising” campaign in Indian metro cities like Noida, Kolkata, Delhi, Gurugram, Mumbai and Chennai?

Minimum order quantity for internal/external car branding campaign in India is 100 cars.

Question 1

How much does mobile In-app advertising cost?

Indrajeet Pal · Accepted Answer

Usually for the average banner ad format, a CPM of INR 60 - INR 100 is sufficient. Whereas average CPM for Interstitial ad format may start from INR 250. Also for Video ad formats CPM of INR 200 can be considered sufficient.

Question 2

What is the Interstitial ad format?

Indrajeet Pal · Accepted Answer

Interstitial digital advertising includes digital ads that are interactive and full-screen ads that may cover the partial/full interface of the host app or website. Usually, this kind of ad appears between content, so that they get placed at natural breaks or transition points like in between various activities/game levels in gaming apps.

Question 3

How much does Google generally pay for ads on apps for Android apps?

Indrajeet Pal · Accepted Answer

Normally, Google charges 30% of the entire revenue made on a particular Android app and passes on the rest 70% to the mobile app developers.

Question 4

How Are mobile In-App Advertising rates calculated in India?

Indrajeet Pal · Accepted Answer

In-app mobile ad rates may vary largely depending on different parameters including ad types, placement where the ad is run, existing revenue-sharing agreement in place, target audience, campaign goals, and revenue model, or sometimes just brand recall, etc. Various costing models include - CPM, which stands for Cost Per Mille, Cost per click (CPC) & CPA which stands for cost per action/cost per acquisition.

Question 5

How eCPM and CPM be compared in digital marketing?

Indrajeet Pal · Accepted Answer

CPM / Cost Per Mille is the rate which the advertiser decides to pay per 1000 impressions of an ad campaign. Whereas, eCPM is the total earning of the publisher/1000 impressions. eCPM is a very useful parameter for publishers to optimize and evaluate their monetization model by monitoring advertisement revenue generated from the ad campaigns.

Question 6

What mobile ad sizes for campaigns are used generally for "In-app advertising" campaigns?

Indrajeet Pal · Accepted Answer

For mobile devices - 320*480 pixels (Most popular size) and 480*320 size interstitial ads perform quite well compared to other ad dimensions. However, for tablets - 1024*768 and 768*1024 size interstitial ads perform quite well.

Question 7

What is Car wrap advertising in India?

Myhoardings · Accepted Answer

Car Advertising in India includes utilizing commercial cabs like Ola/Uber cabs to display advertisement on the four external doors or inside car (Backside of the front seats).

Question 8

How much does it cost for car advertising services in Delhi, Mumbai and Bengaluru?

Myhoardings · Accepted Answer

MyHoardings provide best rates for various transit media advertising options like Car advertising in India / Cab branding in India. We also provide services like bus advertising, train branding, metro advertising etc. Our card rates are most competitive for branding on Ola and Uber fleet cars. Offer rates for Cab branding services are available in the "Rate and Info" section present HERE.

Question 9

What is the minimum number of cabs needed for “Cab Advertising” campaign in Indian metro cities like Noida, Kolkata, Delhi, Gurugram, Mumbai and Chennai?

Myhoardings · Accepted Answer

Minimum order quantity for internal/external car branding campaign in India is 100 cars.

Question 10

Are the ad printing and mounting costs part of prices mentioned for car advertising services in India?

Myhoardings · Accepted Answer

Yes. Prices for both printing and mounting your Ad creative on Ola and Uber cabs advertising is included in the price mentioned HERE.

Question 11

Are there separate permissions required in Pune, Delhi, Bengaluru, Chennai and Mumbai for brand promotion using car advertising campaign?

Myhoardings · Accepted Answer

Yes. Permissions are required for various transit media ads. However, MyHoardings takes care of all car advertising permissions in India for clients.

Question 12

What is the advertisement material used to print advertisement / vinyl sticker that are put on taxis for “Car Branding” campaigns in India?

Myhoardings · Accepted Answer

The material used in transit advertising is a high quality promotional grade vinyl adhesive.

Question 13

Can the creative on the cars be changed while "Car Branding" campaign is live?

Myhoardings · Accepted Answer

Yes. Advertisement on the cars can be changed with new creatives in between the campaign. However, printing and mounting charges will be extra and this facility is only for campaigns which run for two or more months.

Question 14

What is the minimum ad duration for Cab advertising / Car branding / Taxi advertising campaign in India?

Myhoardings · Accepted Answer

Minimum duration of any Car advertising campaign in India is 30 days.

Question 15

Are all the taxes included in the mentioned prices for cab branding campaign in Indian cities like Mumbai, Delhi, Chennai and Bengaluru?

Myhoardings · Accepted Answer

No. GST charges are extra to the mentioned rates.

Question 16

Who will be responsible for any torn / damage of ad creative while transit media campaigns are live (In progress)?

Myhoardings · Accepted Answer

Although such chances are unlikely, still in case any damage to ad creative takes place, MyHoardings will ensure to get it replaced within working days. However, any damage due to natural phenomena like thunderstorm / earthquake etc. will not be considered under this commitment.

Question 17

Have MyHoardings executed any car advertising campaigns in the past?

Myhoardings · Accepted Answer

Yes. In fact, MyHoardings is one of the Pioneer companies who started this new and highly visible transit media for advertising. MyHoardings have provided advertising services to 100+ clients, which includes brands like Reliance, Indigo, HP, Popodax , QuickRide, Narayana Health, Cars24, 24 Mantra, various Universities and many more.

Question 18

Which all cities can MyHoardings (Jugnoo Media Private Limited) execute Car advertising campaigns in India?

Myhoardings · Accepted Answer

MyHoardings can execute car advertisement campaigns across all major Indian cities. Please contact us at +91 9953-847639 or drop us an email at business [at] myhoardings.com

Question 19

What is IT Tech Park Advertising?

Myhoardings · Accepted Answer

Tech Park Advertising consist of showcasing client product/services inside an IT park on spaces where it's clearly visible and can make a statement to the professionals working there. It consists of media like Signages, Food Court pillars and tables, Cycle docking stations, Parking area, LED screens etc.

Question 20

Is Tech Park branding option also available in Tier-II Indian cities as well?

Myhoardings · Accepted Answer

Most of Office space branding options with MyHoardings are with Major Indian cities only. We're in expansion mode.

Question 21

What are various ad options for advertising inside Corporate IT offices in Mumbai, Bengaluru and Delhi?

Myhoardings · Accepted Answer

Question 22

What is minimum ad duration for campaign in Mumbai, Delhi and Kolkata Tech Parks?

Myhoardings · Accepted Answer

Advertising campaign duration in Gurugram depends on media selected. A Kiosk can be booked even for a day, whereas ads on Billboards and Cycle docking stations are booked for minimum of 1 month.

Question 23

Do MyHoardings also provide monitoring services while ds are live in IT Parks of Chennai, Noida and Gurugram?

Myhoardings · Accepted Answer

Monitoring services are also provided by MyHoardings to provide Daily / Weekly updates regarding mounted media in IT parks for an additional cost..

Question 24

What is the major break-up components of total cost involved in Software / IT parks advertising?

Myhoardings · Accepted Answer

Total cost of Office Space Advertising consist of Rentals, Printing, Mounting and Permissions.

Question 25

Is the data available for number of employees working in Pune, Noida and Bengaluru Tech Parks?

Myhoardings · Accepted Answer

List of companies and data regarding number employees working in DLF Cyber Hub offices is available.

Question 26

Can the advertisement spaces in Indian IT parks booked online?

Myhoardings · Accepted Answer

Yes. MyHoardings platform provide facility to book and pay online for an Ad Space in IT Parks.

Question 27

Is the cost of promoters already included for placing Kiosks in common areas of Software offices in India?

Myhoardings · Accepted Answer

No. Promoters have to be paid additionally. The mentioned priced is ONLY for Kiosk rentals in corporate offices.

Question 28

Can we advertise in "Food Courts" of Bangalore, Kolkata and Mumbai corporate offices?

Myhoardings · Accepted Answer

Yes we can. Food court Pillars, Wall areas, Tables and Kiosks are available for Ads in Bengaluru, Kolkata and Mumbai IT Tech Parks.

Question 29

Do we need separate authorization letters and permissions for advertising inside office campus spaces in Indian metro cities?

Myhoardings · Accepted Answer

MyHoardings take care of all necessary permissions and NOC's required for your Ad Campaign.

Question 30

Are all kind of brand promotion activities allowed for branding in IT hub parks?

Myhoardings · Accepted Answer

There are limitations for certain industry Ads for DLF Cyber Hub Tech Park. Call +91 9953-847639 to know more.

Question 31

What are payment terms for planning and carrying out IT Tech Park ad campaigns in IT Hub corporate offices?

Myhoardings · Accepted Answer

Payment is 100 % Advance for first campaign. Recurring Ad bookings are defined with separate criterion.

Question 32

Are ad spaces on “Cycle docking stations” available in all Software Tech Parks of Bengaluru and Delhi?

Myhoardings · Accepted Answer

No. Ad on Cycle docking stations is available in selected IT Parks in Bengaluru, Gurgaon, Chennai and Hyderabad.

Question 33

What proof do MyHoardings provide for advertising campaign execution evidence in Tech parks of Pune, Chennai and Gurugram?

Myhoardings · Accepted Answer

Photos of first and last day of Ad campaign in Tech Parks will be provided to the customers.

Question 34

Can MyHoardings provide the list of previous clients who opted for same Ad space in Tech Park be shared?

Myhoardings · Accepted Answer

It can be shared in case a genuine need is there.

Question 35

At what locations are the DOOH signage’s placed inside IT Software Tech parks?

Myhoardings · Accepted Answer

Signages are placed at locations with high footfall inside corporate offices, in order to ensure maximum visibility for your advertisement.

Question 36

Is the price of booking ad spaces mentioned on MH website final?

Myhoardings · Accepted Answer

These are the most competitive rates compared to other industry peers. Still there is scope for discussions based on the size and duration of "Ad Booking" order.

Question 37

Do MyHoardings take care of designing of creative as well?

Myhoardings · Accepted Answer

Yes. MyHoardings is the leading advertising agency for IT Tech Park advertising services in Gurugram and can help you with professional designing services for your Ad creative for a price.

Question 38

Is the list of companies available for various "IT Park" in India?

Myhoardings · Accepted Answer

Yes. Contact +91 995384-7639 or drop your requirement at business [at] myhoardings.com

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