Question 1

What is the average monthly footfall of the Hyderabad Airport?

Indrajeet Pal · Accepted Answer

The Hyderabad Airport experiences a monthly footfall of around 2.7 lakh passengers.

Question 2

Why choose Hyderabad Airport for advertising for your brand?

Indrajeet Pal · Accepted Answer

The Hyderabad Airport caters to the two states of Telengana and Andhra Pradesh, Hyderabad being the capital city of both. Thus, if you are looking to up your branding game to achieve maximum outreach for your brand, opt for airport advertising at the Hyderabad Airport. A branding campaign at the airport will work wonders to deepen the connection of your brand with the customers in the south-eastern region of India. The Hyderabad Airport caters to the most affluent and the consumer-centric people of the south-eastern region. If you are looking to create a strong brand image and increase the sales of the brand in the southern part of the country, airport advertising at the Hyderabad Airport is a key step in the process.

Question 3

What is the creative format of design layout to be shared for airport branding at the Hyderabad Airport?

Indrajeet Pal · Accepted Answer

The creative format of design layout to be shared for airport branding at the Hyderabad Airport is .cdr, .ai or even .pdf.

Question 4

What is the minimum time period for booking an ad space in the Hyderabad Airport?

Indrajeet Pal · Accepted Answer

Unless otherwise specified, the minimum time period for booking an ad space in the Hyderabad Airport is one month.

Question 5

What are the media branding options available in the Hyderabad Airport for airport advertising?

Indrajeet Pal · Accepted Answer

The Hyderabad Airport has quite a few media branding options for airport advertising:
1. Luggage Trolley Advertising
2. Airport digital screen advertising
3. Conveyor Belts Advertising
4. Security Tray Advertising
5. Wifi Package Advertising
6. Newspaper Sticker Advertising in the Times of India newspaper
7. Newspaper Sticker Advertising in the Economic Times newspaper
8. Advertising in the Interior of a tarmac coach
9. Advertising in the Exterior of a tarmac coach
10. Advertising in the Domestic Area of the airport
11. Advertising in the Security Hold Area of the airport
12. Advertising in the Parking Area
13. Lounge Area Advertising
14. Advertising in the outside area of the airport."

Question 6

What is the rate of airport digital screen advertising at the Hyderabad Airport?

Indrajeet Pal · Accepted Answer

The rate of the airport digital screen advertising is 1250000 INR per month per digital screen at the Hyderabad Airport.

Question 7

Which options are included in the airport digital screen advertising at the Hyderabad Airport?

Indrajeet Pal · Accepted Answer

The airport digital screen advertising at the Hyderabad Airport includes FIDS (Flight Information Display Service), ad spaces on the video walls, MA TV (Mother Antenna Television), etc.

Question 8

What are the options I can explore in case of airport advertising in the parking area at the Hyderabad Airport?

Indrajeet Pal · Accepted Answer

Advertising in the parking area at the Hyderabad Airport includes backlit signage placed near the food court, plaza premium lounge, and on the myriad double-sided pole kiosks placed in the parking area of the airport.

Question 9

What are the dimensions of the back lit signages and the pole kiosks placed in the parking area of the airport?

Indrajeet Pal · Accepted Answer

" The dimensions of the branding options available in the parking area of the Hyderabad Airport are:
1. 16 ft x 4 ft for the backlit signage; and
2. 2 ft x 3 ft for the pole kiosks."

Question 10

What are the possible options for airport advertising in the domestic area of the airport?

Indrajeet Pal · Accepted Answer

In the domestic area of the airport, advertisements can be placed on the wall mount, digital screens, and the Media Square as advertising in the domestic baggage claim and a domestic security hold area.

Question 11

How many times can I expect a video ad of my brand to be played in the Security Hold Area of the Hyderabad Airport?

Indrajeet Pal · Accepted Answer

If you wish to advertise your brand through a video ad in the Security Hold Area of the Hyderabad Airport, the digital screens will play the ad every 60 seconds. Thus, the ad can play 1200 times at the airport.

Question 12

What is the size of the digital screens placed in the security hold area of the Hyderabad Airport?

Indrajeet Pal · Accepted Answer

The size of the digital screens placed in the security area of the Hyderabad Airport is 7 ft by 8 ft.

Question 13

Does the Hyderabad Airport have an international terminal?

Indrajeet Pal · Accepted Answer

Yes, the Hyderabad Airport has an international terminal too (otherwise known as the Rajiv Gandhi International Airport) with flight services connecting the city to other global cities like Dubai, Doha, Oman, etc.

Question 14

Approximately, how many immigration counters are there for airport branding in the international terminal of the Hyderabad airport?

Indrajeet Pal · Accepted Answer

The international terminal of the Hyderabad Airport has around 50 immigration counters for airport branding.

Question 15

Are there opportunities for advertising at the check in kiosks at the international terminal of the Hyderabad Airport?

Indrajeet Pal · Accepted Answer

Yes, the check-in kiosks at the international terminal of the Hyderabad Airport does offer advertising opportunities for brands. There are around 100 check-in desks along with 20 kiosks for self-check in at the airport.

Question 16

How much do I have to pay for choosing an airport advertising campaign at the Hyderabad Airport?

Indrajeet Pal · Accepted Answer

As per the government rules, you are required to pay an additional 18% GST on the charges of the various media branding options should you choose to have an airport advertising campaign at the Hyderabad Airport.

Question 17

Will MyHoardings help me create an effective airport advertising campaign at the Hyderabad Airport?

Indrajeet Pal · Accepted Answer

Yes, our experts will assist you in designing an effective airport branding campaign at the Hyderabad Airport that is sure to make the maximum heads turn.

Question 18

How do I get a detailed quotation of the rates of the various branding media options at the Hyderabad Airport?

Indrajeet Pal · Accepted Answer

For getting a detailed quotation of the rates of the various media branding options at the Hyderabad Airport, write to us at business@myhoardings.com or call us at (+91) 99538 47639.

Question 19

What is figure of impressions/ views that an ad can get in the Hyderabad Airport?

Indrajeet Pal · Accepted Answer

In the Hyderabad Airport, the advertisement of a single brand can get around 5 lakh impressions/ views. The impression/ view count is bound to change when ad space is booked by several brands.

Question 20

How many brands can book a single ad space in the Hyderabad Airport?

Indrajeet Pal · Accepted Answer

An ad space can be booked by 3 brands in the Hyderabad Airport.

Question 21

Is there an option of a non-skippable ad in the wifi package of the Hyderabad Airport?

Indrajeet Pal · Accepted Answer

Yes, through the media option 'Banner Display Through Roadblock', the users can view a video ad of your brand for 5-10 long seconds after they login to the free wifi service of the Hyderabad Airport.

Question 22

What is the passenger profile of the people flying in and out of the Hyderabad Airport?

Indrajeet Pal · Accepted Answer

The passengers flying in and out of the Hyderabad Airport mainly comprise people from the middle and upper-middle class. The passenger profile of the Hyderabad Airport belongs to the employees of the IT industry, from public sector units, the working personnel from the small marketing enterprises, entrepreneurs, corporate and MNC employees, tourists, and academicians.

Question 23

What is the total number of slots for advertising in the Security Hold Area in the Hyderabad Airport?

Indrajeet Pal · Accepted Answer

The Hyderabad Airport offers a total number of 6 ad slots in the Security Hold Area for your video ad.

Question 24

How many days does it take for an airport advertising campaign to be functional in the Hyderabad Airport?

Indrajeet Pal · Accepted Answer

For an airport advertising campaign to be up and functional in the Hyderabad Airport, it takes approximately 3 weeks of time.

Question 25

Is there an additional printing and mounting charges applicable for airport branding at the Hyderabad Airport?

Indrajeet Pal · Accepted Answer

For information on the printing and mounting charges applicable for airport branding at the Hyderabad Airport, if applicable, talk to us directly at (+91) 99538 47639.

Question 26

What is the passenger traffic handled by the Madurai Airport on an average basis per month?

Indrajeet Pal · Accepted Answer

The passenger traffic experienced by the Madurai airport on an average is around 8.5 lakh people per month.

Question 27

What are the different media options available for airport branding in the Madurai Airport?

Indrajeet Pal · Accepted Answer

The various media branding options available for airport advertising at the Madurai Airport are:
1. Airport Baggage Trolley Advertising
2. Airport digital screen advertising
3. Conveyor Belts Advertising
4. Security Tray Advertising
5. Wifi Package Advertising
6. Newspaper Sticker Advertising in the Times of India newspaper
7. Newspaper Sticker Advertising in the Economic Times newspaper
8. Advertising in the Interior of a tarmac coach
9. Advertising in the Exterior of a tarmac coach
10. Advertising in the waiting/ lounge area of the airport
11. Advertising in the Security Area Hold of the airport
12. Advertising in the outside area of the airport
13. Advertising in the arrival area; and
14. Advertising in the departure area of the Madurai Airport."

Question 28

What are the available options for airport advertising in the lounge area of the Madurai Airport?

Indrajeet Pal · Accepted Answer

The available options for airport advertising in the lounge area of the Madurai Airport are:
1. Digital Vertical Standees
2. Tabletop Display
3. LCD with Sponsored Content
4. Mobile/ laptop charging stations, etc."

Question 29

How many flights are catered to by the Madurai Airport on a monthly basis?

Indrajeet Pal · Accepted Answer

The average number of flights which fly in and out of the Madurai Airport are 9600 per month.

Question 30

What is the rate of advertising on the digital illuminated screen in the lounge of the Madurai Airport?

Indrajeet Pal · Accepted Answer

The lounge of the Madurai Airport has a provision of Airport digital screen advertising. The rates of advertising on one such screen is 31000 INR per screen per month.

Question 31

What are the rates of the other media branding options in the Madurai Airport for airport advertising?

Indrajeet Pal · Accepted Answer

To know about the rates of the other media branding options in the Madurai Airport for airport advertising, get in touch with us by calling us at (+91) 99538 47639 or by writing to us at business@myhoardings.com.

Question 32

Is there a lounge in the Madurai Airport?

Indrajeet Pal · Accepted Answer

Yes, there is a lounge facility for the flyers in the Madurai Airport.

Question 33

Is the Madurai Airport an international one?

Indrajeet Pal · Accepted Answer

Yes, the Madurai Airport does have an international terminal. Besides connecting the city to the other major Indian cities, the airport is also connected to a few other international cities too like Colombo, Dubai, Singapore, etc.

Question 34

Are there other charges involved in the interior branding of the tarmac coaches in the Madurai Airport?

Indrajeet Pal · Accepted Answer

Yes, there is an additional printing and mounting charge in the interior branding of the tarmac coaches in the Madurai Airport which is not included in the rate chart of this media branding option.

Question 35

What are the branding options available in the interior of the tarmac coaches in the Madurai Airport?

Indrajeet Pal · Accepted Answer

"The branding options available in the interior of the tarmac coaches in the Madurai Airport for airport branding are:
1. 25-30 grab handles; and
2. 8 static panels. "

Question 36

How can I advertise my brand on the exterior of the tarmac coaches in the Madurai Airport?

Indrajeet Pal · Accepted Answer

The advertisement of your brand can be wrapped on both the sides of the tarmac coaches including even the windows of the coaches. The advertisement will be in full dispalay for the entire duration of its operation which is 18 hours.

Question 37

How much does mobile In-app advertising cost?

Indrajeet Pal · Accepted Answer

Usually for the average banner ad format, a CPM of INR 60 - INR 100 is sufficient. Whereas average CPM for Interstitial ad format may start from INR 250. Also for Video ad formats CPM of INR 200 can be considered sufficient.

Question 38

What is the Interstitial ad format?

Indrajeet Pal · Accepted Answer

Interstitial digital advertising includes digital ads that are interactive and full-screen ads that may cover the partial/full interface of the host app or website. Usually, this kind of ad appears between content, so that they get placed at natural breaks or transition points like in between various activities/game levels in gaming apps.

Question 39

How much does Google generally pay for ads on apps for Android apps?

Indrajeet Pal · Accepted Answer

Normally, Google charges 30% of the entire revenue made on a particular Android app and passes on the rest 70% to the mobile app developers.

Question 40

How Are mobile In-App Advertising rates calculated in India?

Indrajeet Pal · Accepted Answer

In-app mobile ad rates may vary largely depending on different parameters including ad types, placement where the ad is run, existing revenue-sharing agreement in place, target audience, campaign goals, and revenue model, or sometimes just brand recall, etc. Various costing models include - CPM, which stands for Cost Per Mille, Cost per click (CPC) & CPA which stands for cost per action/cost per acquisition.

Question 41

How eCPM and CPM be compared in digital marketing?

Indrajeet Pal · Accepted Answer

CPM / Cost Per Mille is the rate which the advertiser decides to pay per 1000 impressions of an ad campaign. Whereas, eCPM is the total earning of the publisher/1000 impressions. eCPM is a very useful parameter for publishers to optimize and evaluate their monetization model by monitoring advertisement revenue generated from the ad campaigns.

Question 42

What mobile ad sizes for campaigns are used generally for "In-app advertising" campaigns?

Indrajeet Pal · Accepted Answer

For mobile devices - 320*480 pixels (Most popular size) and 480*320 size interstitial ads perform quite well compared to other ad dimensions. However, for tablets - 1024*768 and 768*1024 size interstitial ads perform quite well.

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