Q: What are main types of outdoor advertising?

Main outdoor advertising formats include - OOH Hoardings. Unipoles. Transit media like Bus, Train, Car Ads, Auto branding etc.

Q: Which sectors are the top spenders when it comes to “Out of home advertising” in India?

Organized retail being the leader in OOH ad spends is followed by Real estate, Jewelers and Hospitals.

Q: How Indian Central and state governments control that ad medium present in states?

Most of the outdoor advertising media comes under state government and local municipal bodies invite tenders at regular intervals (1 year, 2 years or more ..) in lieu of license fee.

Q: Name Top 5 outdoor advertising companies in India.

Top 5 OOH ad agencies include MullenLowe Lintas, HAVAS Worldwide, Publicis, Laqshya group and Bright outdoors.

Q: What are main types of outdoor advertising?

Main outdoor advertising formats include - OOH Hoardings. Unipoles. Transit media like Bus, Train, Car Ads, Auto branding etc.

Question 1

What is the size of Indian advertising industry?

Accepted Answer

By the end of 2019, the Indian ad industry was close to INR 68K crore and was expected to grow by more than 10% to reach INR 75K crore by the end of 2020 (Figures before COVID-19 pandemic).

Question 2

What are main types of outdoor advertising?

Accepted Answer

Main outdoor advertising formats include -

OOH Hoardings.
Unipoles.
Transit media like Bus, Train, Car Ads, Auto branding etc.

Question 3

Is Print media on the death bed when we compare it to growing Digital media?

Accepted Answer

Is Print media on the death bed when we compare it to growing Digital media?

Question 4

Which sectors are the top spenders when it comes to “Out of home advertising” in India?

Accepted Answer

Organized retail being the leader in OOH ad spends is followed by Real estate, Jewelers and Hospitals.

Question 5

Which are the Top 5 online news portals covering Advertising and Marketing news?

Accepted Answer

Below are the top 5 news portals covering ad, marketing and PR related news. Afaqs.com Adgully.com Exchange4Media.com Bestmediainfo.com Campaignindia.in You may also refer https://www.myhoardings.com/blog/ for seasonal industry campaign details.

Question 6

How Indian Central and state governments control that ad medium present in states?

Accepted Answer

Most of the outdoor advertising media comes under state government and local municipal bodies invite tenders at regular intervals (1 year, 2 years or more ..) in lieu of license fee.

Question 7

Name Top 5 outdoor advertising companies in India.

Accepted Answer

Top 5 OOH ad agencies include MullenLowe Lintas, HAVAS Worldwide, Publicis, Laqshya group and Bright outdoors.

Question 8

What are the challenges faced by OOH and DOOH media owners in India?

Accepted Answer

Presence of lots of illegal media due to corruption and political influence is a constant threat to business run by legitimate media people in India.

Question 9

What is the size of Indian advertising industry?

Accepted Answer

By the end of 2019, the Indian ad industry was close to INR 68K crore and was expected to grow by more than 10% to reach INR 75K crore by the end of 2020 (Figures before COVID-19 pandemic).

Question 10

What are main types of outdoor advertising?

Accepted Answer

Main outdoor advertising formats include -

OOH Hoardings.
Unipoles.
Transit media like Bus, Train, Car Ads, Auto branding etc.

Question 11

Is Print media on the death bed when we compare it to growing Digital media?

Accepted Answer

Is Print media on the death bed when we compare it to growing Digital media?

Question 12

Which sectors are the top spenders when it comes to “Out of home advertising” in India?

Accepted Answer

Organized retail being the leader in OOH ad spends is followed by Real estate, Jewelers and Hospitals.

Question 13

Which are the Top 5 online news portals covering Advertising and Marketing news?

Accepted Answer

Below are the top 5 news portals covering ad, marketing and PR related news. Afaqs.com Adgully.com Exchange4Media.com Bestmediainfo.com Campaignindia.in You may also refer https://www.myhoardings.com/blog/ for seasonal industry campaign details.

Question 14

How Indian Central and state governments control that ad medium present in states?

Accepted Answer

Most of the outdoor advertising media comes under state government and local municipal bodies invite tenders at regular intervals (1 year, 2 years or more ..) in lieu of license fee.

Question 15

Name Top 5 outdoor advertising companies in India.

Accepted Answer

Top 5 OOH ad agencies include MullenLowe Lintas, HAVAS Worldwide, Publicis, Laqshya group and Bright outdoors.

Question 16

What are the challenges faced by OOH and DOOH media owners in India?

Accepted Answer

Presence of lots of illegal media due to corruption and political influence is a constant threat to business run by legitimate media people in India.

Question 17

What is IT Tech Park Advertising?

Accepted Answer

Tech Park Advertising consist of showcasing client product/services inside an IT park on spaces where it's clearly visible and can make a statement to the professionals working there. It consists of media like Signages, Food Court pillars and tables, Cycle docking stations, Parking area, LED screens etc.

Question 18

Is Tech Park branding option also available in Tier-II Indian cities as well?

Accepted Answer

Most of Office space branding options with MyHoardings are with Major Indian cities only. We're in expansion mode.

Question 19

What are various ad options for advertising inside Corporate IT offices in Mumbai, Bengaluru and Delhi?

Accepted Answer

Question 20

What is minimum ad duration for campaign in Mumbai, Delhi and Kolkata Tech Parks?

Accepted Answer

Advertising campaign duration in Gurugram depends on media selected. A Kiosk can be booked even for a day, whereas ads on Billboards and Cycle docking stations are booked for minimum of 1 month.

Question 21

Do MyHoardings also provide monitoring services while ds are live in IT Parks of Chennai, Noida and Gurugram?

Accepted Answer

Monitoring services are also provided by MyHoardings to provide Daily / Weekly updates regarding mounted media in IT parks for an additional cost..

Question 22

What is the major break-up components of total cost involved in Software / IT parks advertising?

Accepted Answer

Total cost of Office Space Advertising consist of Rentals, Printing, Mounting and Permissions.

Question 23

Is the data available for number of employees working in Pune, Noida and Bengaluru Tech Parks?

Accepted Answer

List of companies and data regarding number employees working in DLF Cyber Hub offices is available.

Question 24

Can the advertisement spaces in Indian IT parks booked online?

Accepted Answer

Yes. MyHoardings platform provide facility to book and pay online for an Ad Space in IT Parks.

Question 25

Is the cost of promoters already included for placing Kiosks in common areas of Software offices in India?

Accepted Answer

No. Promoters have to be paid additionally. The mentioned priced is ONLY for Kiosk rentals in corporate offices.

Question 26

Can we advertise in "Food Courts" of Bangalore, Kolkata and Mumbai corporate offices?

Accepted Answer

Yes we can. Food court Pillars, Wall areas, Tables and Kiosks are available for Ads in Bengaluru, Kolkata and Mumbai IT Tech Parks.

Question 27

Do we need separate authorization letters and permissions for advertising inside office campus spaces in Indian metro cities?

Accepted Answer

MyHoardings take care of all necessary permissions and NOC's required for your Ad Campaign.

Question 28

Are all kind of brand promotion activities allowed for branding in IT hub parks?

Accepted Answer

There are limitations for certain industry Ads for DLF Cyber Hub Tech Park. Call +91 9953-847639 to know more.

Question 29

What are payment terms for planning and carrying out IT Tech Park ad campaigns in IT Hub corporate offices?

Accepted Answer

Payment is 100 % Advance for first campaign. Recurring Ad bookings are defined with separate criterion.

Question 30

Are ad spaces on “Cycle docking stations” available in all Software Tech Parks of Bengaluru and Delhi?

Accepted Answer

No. Ad on Cycle docking stations is available in selected IT Parks in Bengaluru, Gurgaon, Chennai and Hyderabad.

Question 31

What proof do MyHoardings provide for advertising campaign execution evidence in Tech parks of Pune, Chennai and Gurugram?

Accepted Answer

Photos of first and last day of Ad campaign in Tech Parks will be provided to the customers.

Question 32

Can MyHoardings provide the list of previous clients who opted for same Ad space in Tech Park be shared?

Accepted Answer

It can be shared in case a genuine need is there.

Question 33

At what locations are the DOOH signage’s placed inside IT Software Tech parks?

Accepted Answer

Signages are placed at locations with high footfall inside corporate offices, in order to ensure maximum visibility for your advertisement.

Question 34

Is the price of booking ad spaces mentioned on MH website final?

Accepted Answer

These are the most competitive rates compared to other industry peers. Still there is scope for discussions based on the size and duration of "Ad Booking" order.

Question 35

Do MyHoardings take care of designing of creative as well?

Accepted Answer

Yes. MyHoardings is the leading advertising agency for IT Tech Park advertising services in Gurugram and can help you with professional designing services for your Ad creative for a price.

Question 36

Is the list of companies available for various "IT Park" in India?

Accepted Answer

Yes. Contact +91 995384-7639 or drop your requirement at business [at] myhoardings.com

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