Q: What is the main form of OOH Advertising in India?

Outdoor Hoardings in India are considered as Traditional form of Advertising which is highly relevant in today’s times as well. Other options of outdoor advertisement in India are Transit Media, Tech Park Ads, and Bus Shelters etc.

Q: What are the parameters that decide rentals of outdoor Billboards / Hoardings?

Prices of hoardings in India are decided by location, size, lit/non-lit, number of footfalls in vicinity or the traffic etc.

Q: How much does it cost to advertise on hoardings in India?

Average cost of advertising on Hoardings depends on many parameters like, the locality of the Hoardings, Size of the Billboard, whether it is Lit or Non-Lit, the time of year when the ad has to be placed. Usually rates are high during festive season when various brands have more marketing budget to improve their sales figures.

Q: What is the minimum period for which a hoarding can be booked?

It again depends on various factors. Usually average size Hoardings are booked for a normal period of one month however there are Billboard sites which are located on very premium locations and come up with a very huge amount for advertising, are also available to be booked for single one day, weekly etc.

Q: What is different between Lit and Non-Lit billboards / hoardings in India?

Lit hoardings are the ones which are illuminated by electricity during late evening and night hours so that they are visible to people who you see them during night as well. Non-Lit hoardings on the other hand are the ones which have good visibility only during the day, but don’t provide much impact during the night it in absence of electricity.

Question 1

What is Outdoor Advertising in India?

Myhoardings · Accepted Answer

All forms of advertising which is carried out outdoors, eg. Outdoor Hoardings, outdoor billboards, various Transit media advertising like Bus Branding, Train advertising, Car branding, Pole kiosk advertising, Gantry Ads etc. comes under category of “Outdoor Advertising”.

Question 2

What is the main form of OOH Advertising in India?

Myhoardings · Accepted Answer

Outdoor Hoardings in India are considered as Traditional form of Advertising which is highly relevant in today’s times as well. Other options of outdoor advertisement in India are Transit Media, Tech Park Ads, and Bus Shelters etc.

Question 3

What are Hoardings?

Myhoardings · Accepted Answer

Hoardings are big size display boards which you often see on the roadside. Hoardings provide ad spaces to advertisers to showcase their products and services and are usually owned by Private players, Government Municipal bodies, various corporates etc.

Question 4

Are all the roadside Hoardings are legal?

Myhoardings · Accepted Answer

No. There are many illegal Hoardings that have come up in Indian cities. Government Municipal corporations continuously work to address the menace of illegal Hoardings in order to safeguard the interests of genuine media owners who pays legitimate taxes to the government.

Question 5

What are the parameters that decide rentals of outdoor Billboards / Hoardings?

Myhoardings · Accepted Answer

Prices of hoardings in India are decided by location, size, lit/non-lit, number of footfalls in vicinity or the traffic etc.

Question 6

How can I book Hoardings online in India?

Myhoardings · Accepted Answer

MyHoardings.com is a platform that gives you the facility to check the prices of the Hoardings in India, location of the Hoardings, the size and the type of Billboard before booking them online. Please contact us at + 91 9953-847639 to check the availability of the India Hoardings you have selected.

Question 7

How do we know whether a particular Hoarding is available in India for the tenure I am looking out?

Myhoardings · Accepted Answer

MyHoardings.com will provide you campaign start and end date images. We also provide paid monitoring service in case client need continuous monitoring of the Outdoor Media on display.

Question 8

How much does it cost to advertise on hoardings in India?

Myhoardings · Accepted Answer

Average cost of advertising on Hoardings depends on many parameters like, the locality of the Hoardings, Size of the Billboard, whether it is Lit or Non-Lit, the time of year when the ad has to be placed. Usually rates are high during festive season when various brands have more marketing budget to improve their sales figures.

Question 9

What is the minimum period for which a hoarding can be booked?

Myhoardings · Accepted Answer

It again depends on various factors. Usually average size Hoardings are booked for a normal period of one month however there are Billboard sites which are located on very premium locations and come up with a very huge amount for advertising, are also available to be booked for single one day, weekly etc.

Question 10

What is different between Lit and Non-Lit billboards / hoardings in India?

Myhoardings · Accepted Answer

Lit hoardings are the ones which are illuminated by electricity during late evening and night hours so that they are visible to people who you see them during night as well. Non-Lit hoardings on the other hand are the ones which have good visibility only during the day, but don’t provide much impact during the night it in absence of electricity.

Question 11

What is the difference between Front Lit and Backlit hoardings?

Myhoardings · Accepted Answer

Front Lit Hoardings are illuminated using bulbs/LED that are placed in front of the Billboard and flashes light on the Hoarding, However in case of backlit Hoardings the source of light is behind the Hoarding rather than in front.

Question 12

What are the costs involved in a booking of India Outdoor Hoardings advertisement space? Are the prices mentioned above final?

Myhoardings · Accepted Answer

Total rental comprises of Rental + Printing + Mounting + Taxes (Monitoring Extra). The rentals for hoarding in India are subject to changes depending on various factors. We encourage you to contact MyHoardings at +91 995384-7639 or drop us an email at business [at] myhoardings.com to confirm final rates.

Question 13

Who will take care of printing and mounting of creative that will be installed on the hoardings?

Myhoardings · Accepted Answer

MyHoardings.com will be happy to be your End-to-End advertisement partner in India .We take care from designing to printing to mounting of billboards. For complete services, we want to ensure your ad campaign goes live without any glitches and provide you the maximum ROI for your investments on marketing.

Question 14

What is the minimum quantity to be ordered if we want to book billboards in India for advertising our brand?

Myhoardings · Accepted Answer

Usually a single Hoarding can also be booked for advertising purposes.

Question 15

What happens in case the Billboard gets damaged due to natural phenomena like Rain, Thunderstorm or Floods? Who has to bear the damage?

Myhoardings · Accepted Answer

In case of natural disasters when the ad on display Hoardings get damaged, Client have to bear printing and mounting charges and “Advertisement” can be displayed for the booked space until rental period ends, without any issues.

Question 16

Can we change the creative during the campaign is live?

Myhoardings · Accepted Answer

Yes. The ad creative can be changed while the campaign is live. However printing and mounting charges has to be additionally borne by the client for the same. Minimum campaign duration in such cases is 1 month.

Question 17

Can outdoor advertising agency in India like MyHoardings offer discounts for long term advertising campaigns?

Myhoardings · Accepted Answer

Yes. You may ask MyHoardings.com representative for offers in case the Hoarding campaign in India is more than 3 months.

Question 18

How do I know which advertisement media is suited best for my brand promotion in various Indian states?

Myhoardings · Accepted Answer

MyHoardings provide end to end brand promotion services in India ranging from Target audience identification to Media planning, Media Buying and Media selection to campaign execution and monitoring services to report submission.

Question 19

What is Car wrap advertising in India?

Myhoardings · Accepted Answer

Car Advertising in India includes utilizing commercial cabs like Ola/Uber cabs to display advertisement on the four external doors or inside car (Backside of the front seats).

Question 20

How much does it cost for car advertising services in Delhi, Mumbai and Bengaluru?

Myhoardings · Accepted Answer

MyHoardings provide best rates for various transit media advertising options like Car advertising in India / Cab branding in India. We also provide services like bus advertising, train branding, metro advertising etc. Our card rates are most competitive for branding on Ola and Uber fleet cars. Offer rates for Cab branding services are available in the "Rate and Info" section present HERE.

Question 21

What is the minimum number of cabs needed for “Cab Advertising” campaign in Indian metro cities like Noida, Kolkata, Delhi, Gurugram, Mumbai and Chennai?

Myhoardings · Accepted Answer

Minimum order quantity for internal/external car branding campaign in India is 100 cars.

Question 22

Are the ad printing and mounting costs part of prices mentioned for car advertising services in India?

Myhoardings · Accepted Answer

Yes. Prices for both printing and mounting your Ad creative on Ola and Uber cabs advertising is included in the price mentioned HERE.

Question 23

Are there separate permissions required in Pune, Delhi, Bengaluru, Chennai and Mumbai for brand promotion using car advertising campaign?

Myhoardings · Accepted Answer

Yes. Permissions are required for various transit media ads. However, MyHoardings takes care of all car advertising permissions in India for clients.

Question 24

What is the advertisement material used to print advertisement / vinyl sticker that are put on taxis for “Car Branding” campaigns in India?

Myhoardings · Accepted Answer

The material used in transit advertising is a high quality promotional grade vinyl adhesive.

Question 25

Can the creative on the cars be changed while "Car Branding" campaign is live?

Myhoardings · Accepted Answer

Yes. Advertisement on the cars can be changed with new creatives in between the campaign. However, printing and mounting charges will be extra and this facility is only for campaigns which run for two or more months.

Question 26

What is the minimum ad duration for Cab advertising / Car branding / Taxi advertising campaign in India?

Myhoardings · Accepted Answer

Minimum duration of any Car advertising campaign in India is 30 days.

Question 27

Are all the taxes included in the mentioned prices for cab branding campaign in Indian cities like Mumbai, Delhi, Chennai and Bengaluru?

Myhoardings · Accepted Answer

No. GST charges are extra to the mentioned rates.

Question 28

Who will be responsible for any torn / damage of ad creative while transit media campaigns are live (In progress)?

Myhoardings · Accepted Answer

Although such chances are unlikely, still in case any damage to ad creative takes place, MyHoardings will ensure to get it replaced within working days. However, any damage due to natural phenomena like thunderstorm / earthquake etc. will not be considered under this commitment.

Question 29

Have MyHoardings executed any car advertising campaigns in the past?

Myhoardings · Accepted Answer

Yes. In fact, MyHoardings is one of the Pioneer companies who started this new and highly visible transit media for advertising. MyHoardings have provided advertising services to 100+ clients, which includes brands like Reliance, Indigo, HP, Popodax , QuickRide, Narayana Health, Cars24, 24 Mantra, various Universities and many more.

Question 30

Which all cities can MyHoardings (Jugnoo Media Private Limited) execute Car advertising campaigns in India?

Myhoardings · Accepted Answer

MyHoardings can execute car advertisement campaigns across all major Indian cities. Please contact us at +91 9953-847639 or drop us an email at business [at] myhoardings.com

Question 31

What is IT Tech Park Advertising?

Myhoardings · Accepted Answer

Tech Park Advertising consist of showcasing client product/services inside an IT park on spaces where it's clearly visible and can make a statement to the professionals working there. It consists of media like Signages, Food Court pillars and tables, Cycle docking stations, Parking area, LED screens etc.

Question 32

Is Tech Park branding option also available in Tier-II Indian cities as well?

Myhoardings · Accepted Answer

Most of Office space branding options with MyHoardings are with Major Indian cities only. We're in expansion mode.

Question 33

What are various ad options for advertising inside Corporate IT offices in Mumbai, Bengaluru and Delhi?

Myhoardings · Accepted Answer

Question 34

What is minimum ad duration for campaign in Mumbai, Delhi and Kolkata Tech Parks?

Myhoardings · Accepted Answer

Advertising campaign duration in Gurugram depends on media selected. A Kiosk can be booked even for a day, whereas ads on Billboards and Cycle docking stations are booked for minimum of 1 month.

Question 35

Do MyHoardings also provide monitoring services while ds are live in IT Parks of Chennai, Noida and Gurugram?

Myhoardings · Accepted Answer

Monitoring services are also provided by MyHoardings to provide Daily / Weekly updates regarding mounted media in IT parks for an additional cost..

Question 36

What is the major break-up components of total cost involved in Software / IT parks advertising?

Myhoardings · Accepted Answer

Total cost of Office Space Advertising consist of Rentals, Printing, Mounting and Permissions.

Question 37

Is the data available for number of employees working in Pune, Noida and Bengaluru Tech Parks?

Myhoardings · Accepted Answer

List of companies and data regarding number employees working in DLF Cyber Hub offices is available.

Question 38

Can the advertisement spaces in Indian IT parks booked online?

Myhoardings · Accepted Answer

Yes. MyHoardings platform provide facility to book and pay online for an Ad Space in IT Parks.

Question 39

Is the cost of promoters already included for placing Kiosks in common areas of Software offices in India?

Myhoardings · Accepted Answer

No. Promoters have to be paid additionally. The mentioned priced is ONLY for Kiosk rentals in corporate offices.

Question 40

Can we advertise in "Food Courts" of Bangalore, Kolkata and Mumbai corporate offices?

Myhoardings · Accepted Answer

Yes we can. Food court Pillars, Wall areas, Tables and Kiosks are available for Ads in Bengaluru, Kolkata and Mumbai IT Tech Parks.

Question 41

Do we need separate authorization letters and permissions for advertising inside office campus spaces in Indian metro cities?

Myhoardings · Accepted Answer

MyHoardings take care of all necessary permissions and NOC's required for your Ad Campaign.

Question 42

Are all kind of brand promotion activities allowed for branding in IT hub parks?

Myhoardings · Accepted Answer

There are limitations for certain industry Ads for DLF Cyber Hub Tech Park. Call +91 9953-847639 to know more.

Question 43

What are payment terms for planning and carrying out IT Tech Park ad campaigns in IT Hub corporate offices?

Myhoardings · Accepted Answer

Payment is 100 % Advance for first campaign. Recurring Ad bookings are defined with separate criterion.

Question 44

Are ad spaces on “Cycle docking stations” available in all Software Tech Parks of Bengaluru and Delhi?

Myhoardings · Accepted Answer

No. Ad on Cycle docking stations is available in selected IT Parks in Bengaluru, Gurgaon, Chennai and Hyderabad.

Question 45

What proof do MyHoardings provide for advertising campaign execution evidence in Tech parks of Pune, Chennai and Gurugram?

Myhoardings · Accepted Answer

Photos of first and last day of Ad campaign in Tech Parks will be provided to the customers.

Question 46

Can MyHoardings provide the list of previous clients who opted for same Ad space in Tech Park be shared?

Myhoardings · Accepted Answer

It can be shared in case a genuine need is there.

Question 47

At what locations are the DOOH signage’s placed inside IT Software Tech parks?

Myhoardings · Accepted Answer

Signages are placed at locations with high footfall inside corporate offices, in order to ensure maximum visibility for your advertisement.

Question 48

Is the price of booking ad spaces mentioned on MH website final?

Myhoardings · Accepted Answer

These are the most competitive rates compared to other industry peers. Still there is scope for discussions based on the size and duration of "Ad Booking" order.

Question 49

Do MyHoardings take care of designing of creative as well?

Myhoardings · Accepted Answer

Yes. MyHoardings is the leading advertising agency for IT Tech Park advertising services in Gurugram and can help you with professional designing services for your Ad creative for a price.

Question 50

Is the list of companies available for various "IT Park" in India?

Myhoardings · Accepted Answer

Yes. Contact +91 995384-7639 or drop your requirement at business [at] myhoardings.com

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